Contents contributed and discussions participated by Matthew McDermott - MKT392 SocialMediaMarketingF11

37signals: Web-based collaboration apps for small business - 1 views

37signals.com

web2.0 tools collaboration productivity 37signals m6

shared by Matthew McDermott on 04 Oct 11 - Cached

Matthew McDermott on 04 Oct 11

Jason Fried - 37 signals - pretty interesting.

<div class="cArrow"> </div><div class="cContentInner">Jason Fried - 37 signals - pretty interesting. </div>

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Using LinkedIN for Personal Branding - YouTube - 0 views

www.youtube.com/watch

using linkedin personal branding m6

shared by Matthew McDermott on 04 Oct 11 - No Cached

Matthew McDermott on 04 Oct 11

Great LinkedIn tips - we're getting graded on our profile on October 9 and these tips will undoubtedly help.

<div class="cArrow"> </div><div class="cContentInner">Great LinkedIn tips - we're getting graded on our profile on October 9 and these tips will undoubtedly help. </div>

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The Reach Personal Branding Process: 1-2-3-Success! - YouTube - 0 views

www.youtube.com/watch

personal branding m6

shared by Matthew McDermott on 04 Oct 11 - No Cached

Matthew McDermott on 04 Oct 11

"Extract, Express, Exude"

<div class="cArrow"> </div><div class="cContentInner">"Extract, Express, Exude"</div>

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Personal Branding Step 1: Know Yourself - YouTube - 0 views

www.youtube.com/watch

personal branding m6

shared by Matthew McDermott on 04 Oct 11 - No Cached

Matthew McDermott on 04 Oct 11

"know yourself to grow yourself"

<div class="cArrow"> </div><div class="cContentInner">"know yourself to grow yourself" </div>

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Social Technographics Profile of Alpha Moms - YouTube - 5 views

www.youtube.com/watch

M5 social Technographics

shared by Matthew McDermott on 02 Oct 11 - No Cached

Matthew McDermott on 02 Oct 11

POST method + Social Technographics. This is excellent for Module 5

<div class="cArrow"> </div><div class="cContentInner">POST method + Social Technographics. This is excellent for Module 5</div>

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Groundswell Social Technographics - YouTube - 4 views

www.youtube.com/watch

groundswell Profile customers technographics

shared by Matthew McDermott on 02 Oct 11 - No Cached

Matthew McDermott on 02 Oct 11

short video - great for question 3 - provides a real example that illustrates the complexity of social technographics

<div class="cArrow"> </div><div class="cContentInner">short video - great for question 3 - provides a real example that illustrates the complexity of social technographics </div>

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Empowered - 1 views

www.forrester.com/...tool_consumer.html

groundswell Profile customers technographics

shared by Matthew McDermott on 29 Sep 11 - Cached

Matthew McDermott on 02 Oct 11

Helpful for developing a further understanding of question three; however, it's geared toward wanting you to buy the service.

<div class="cArrow"> </div><div class="cContentInner">Helpful for developing a further understanding of question three; however, it's geared toward wanting you to buy the service. </div>

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Feature Friday: Private Idea Communities - Official Blog of Ideaffect.com - 0 views

blog.ideaffect.com/private-idea-communities

M5 idea communities Groundswell

shared by Matthew McDermott on 02 Oct 11 - No Cached

Matthew McDermott on 02 Oct 11

Helpful for q1

<div class="cArrow"> </div><div class="cContentInner">Helpful for q1</div>

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8 Ways To Listen To Your Customers - 1 views

www.businessinsider.com/isten-to-your-customers-2010-6

M5 listening Groundswell

shared by Matthew McDermott on 02 Oct 11 - Cached

8 Ways To Listen To Your Customers   2/10     Focus Groups
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Social media
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You can create "open communities" within your business to gain direct access to your customers' opinions and thoughts. For example, have customers submit their email addresses for newsletter mailing lists or updates, and you can also send them an occasional note asking how you're doing.
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...10 more annotations...
Surveys are a classic way of gathering customer feedback, and even though they're not interactive, the insights they offer can be incredibly valuable.
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the most effective strategy for gathering customer feedback is a combination of these approaches.
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Focus groups give you more in-depth insights than surveys. They're "qualitative," Aoyama tells us. "They tell you why and how something is happening.
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Social media outlets (or "listening platforms," as Frankland terms them) are inherently about building relationships with your customers. They make it easier than ever to listen to customers' concerns, see what makes them happy, and catch any problems immediately.
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what you're doing wrong.
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And remember: this process is about dialogue. The worst thing you could do would be to ask your customers for their opinions, and then not do anything in response.
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Or, establish the option to register a username and profile on your website, and you'll find out more important details about who your customer is.
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To know what customers are thinking, ask them,
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The lesson: it's all about reaching out.
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Whether your customers are filling out a standardized form or having a one-on-one conversation with you, asking them for feedback allows you to get deeper insight into how they feel about your business, and what you can do to make it better.
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Matthew McDermott on 02 Oct 11

Insightful, and helpful for q1

<div class="cArrow"> </div><div class="cContentInner">Insightful, and helpful for q1</div>

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Empowered - 2 views

forrester.typepad.com/groundswell

M5 blog Groundswell

shared by Matthew McDermott on 27 Sep 11 - Cached

Matthew McDermott on 27 Sep 11

The authors mentioned in an interview that they have a blog so I decided to check it out. Really interesting posts written by Josh Bernoff. Too many to read all at once, but reading a few helps.

<div class="cArrow"> </div><div class="cContentInner">The authors mentioned in an interview that they have a blog so I decided to check it out. Really interesting posts written by Josh Bernoff. Too many to read all at once, but reading a few helps. </div>

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