How to Build Advocates for Your Brand
Here are four actionable ideas to begin building and capitalizing on advocates for your brand.
1. Be authentic
2. Gather feedback from your customers and employees
3. Create community among all stakeholders
4. Be people‐centric-nurture, nurture, nurture your customers, employees and other
key stakeholders
This shows some of the features these collaborative web tools for businesses have. I thought this was interesting because if gives you a feel of what these services are like now.