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How to Beat Your Competition by Innovating in Ways They Can't Copy - Forbes - 13 views

www.forbes.com/...ovating-in-ways-they-cant-copy

mk473 environment 1 competitive factors urbanoutfitters

shared by Kara Blakley on 10 Sep 13 - No Cached

Krista Lawson liked it

- Kara Blakley on 12 Sep 13
  
  Each company uses different jargon, and I found it interesting they hire "artists." Some business people can have artistic and creative sides to them in order to manage stores. Do you agree?
  
  <div class="cArrow"> </div><div class="cContentInner">Each company uses different jargon, and I found it interesting they hire "artists." Some business people can have artistic and creative sides to them in order to manage stores. Do you agree?</div>
  
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- Kara Blakley on 12 Sep 13
  
  Have you ever noticed unusal pieces in Urban Outfitters that you haven't seen in other UO stores? This creative freedom is an intersting aspect to UO's strategy!
  
  <div class="cArrow"> </div><div class="cContentInner">Have you ever noticed unusal pieces in Urban Outfitters that you haven't seen in other UO stores? This creative freedom is an intersting aspect to UO's strategy!</div>
  
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- Kara Blakley on 12 Sep 13
  
  Do you like having continuity when you go into a store or are you intrigued by the differences Urban Outfitters showcases?
  
  <div class="cArrow"> </div><div class="cContentInner">Do you like having continuity when you go into a store or are you intrigued by the differences Urban Outfitters showcases?</div>
  
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- Kara Blakley on 12 Sep 13
  
  I believe Steve Jobs did just this - we couldn't begin to imagine what we wanted in technological products that he was instrumental in creating. But he had the vision and made it a reality - and what would we do without all our amazing Apple gadgets?
  
  <div class="cArrow"> </div><div class="cContentInner">I believe Steve Jobs did just this - we couldn't begin to imagine what we wanted in technological products that he was instrumental in creating. But he had the vision and made it a reality - and what would we do without all our amazing Apple gadgets?</div>
  
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- Kara Blakley on 12 Sep 13
  
  I don't agree with this statement - why do they need to replace all their managers? Why can't we just begin to think in a different way in order to evolve for the better?
  
  <div class="cArrow"> </div><div class="cContentInner">I don't agree with this statement - why do they need to replace all their managers? Why can't we just begin to think in a different way in order to evolve for the better?</div>
  
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Kara Blakley on 11 Sep 13

This is an article relevant to us - college students! We have only had a few classes and already Urban Outfitters has come up as a retailer that has drawn our attention. The article gives a great example of how Urban Outfitters is trying to attract their target market to their stores, not just through their merchandise but by keeping us there longer with a unique layout. Lina gave a great point how today we all need to be well-rounded in many different areas which can bring value to a company. And Krista, I agree with you about the Keystone Mall - the layout of the stores and lots of open space keep shoppers happy and in the mall longer. This is an aspect many other shopping centers could/should pick up on...how the "atmosphere" and store selection makes us feel.

<div class="cArrow"> </div><div class="cContentInner">This is an article relevant to us - college students! We have only had a few classes and already Urban Outfitters has come up as a retailer that has drawn our attention. The article gives a great example of how Urban Outfitters is trying to attract their target market to their stores, not just through their merchandise but by keeping us there longer with a unique layout. Lina gave a great point how today we all need to be well-rounded in many different areas which can bring value to a company. And Krista, I agree with you about the Keystone Mall - the layout of the stores and lots of open space keep shoppers happy and in the mall longer. This is an aspect many other shopping centers could/should pick up on...how the "atmosphere" and store selection makes us feel.</div>

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