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Home/ MK 473 Fall 2013/ Contents contributed and discussions participated by Angelo Csuti

Contents contributed and discussions participated by Angelo Csuti

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Apple's Seductive Brand Promise: Cultural Capital and Social Mobility - 8 views

www.psmag.com/...-capital-social-mobility-67091 mk473 product
shared by Angelo Csuti on 22 Oct 13 - No Cached
  • Angelo Csuti on 22 Oct 13
     
    Despite the recent scandals regarding Apple's business practices, it has succeeded at cultivating a brand to which we feel positive emotional attachment. How does apple make a difference?
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Retail Economics 101 : Lessons and Strategies of a Recession - 3 views

www.econ.iastate.edu/...paper_12995.pdf mk473 economic environment downturn crisis 2008
shared by Angelo Csuti on 11 Sep 13 - No Cached
  • Angelo Csuti on 11 Sep 13
     
    Interesting guide for retailers during economic downturns. Written in 2008 but still applicabel. If you are too lazy to read 6 pages, read at least the tips for retailers on p.6 ;-)
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