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David McGavock

Jennifer Lynn Aaker | Creating Infectious Action - 1 views

itc.conversationsnetwork.org/...detail4834.html

aaker jennifer Cooperation augmentation infectious actions audio podcast

shared by David McGavock on 14 May 11 - No Cached
  • David McGavock on 14 May 11
     
    "in one class she conducted a crowdsourced experiment which literally changed the way Jennifer views and thinks about social media. In her class one of her students gave her a set of slides that told a very compelling story. She shares that story and explains how it led her to come up with a new theory for creating infectious action."
David McGavock

Shame and honour drive cooperation - 0 views

rsbl.royalsocietypublishing.org/...rsbl.2011.0367.full

cooperation Jennifer Jacquet shame honor game theory

shared by David McGavock on 25 May 14 - No Cached
  • Shame is a traditional deterrent from asocial behaviour and is employed when offenders are singled out for public scorn.
  • Modern democratic societies have moved away from including the public in the punishment, although in some cases (e.g. drunk driving licence plates) the state still sanctions shame [1].
  • shame as well as honour could become more prevalent as digital technology
  • ...15 more annotations...
  • We designed this public goods experiment to isolate the effects of being shamed or honoured, with no monetary consequences to either experience, and test whether the expectation of negative or positive reputational information enforces social behaviour.
    • David McGavock
      David McGavock on 25 May 14
       
      Point of the study
  • If players know that only the least or most cooperative individuals are to stand in front of their peers, will they cooperate more as a group?
  • In games that offer players anonymity, uncooperative behaviour is more prevalent [7] while the opposite is true of games in which players know that each of their decisions will be linked to their real identities [8–10]
  • confirming that, even when only the least or most cooperative individuals are to stand in front of their peers, players cooperate more as a group
  • expected that shame might be more effective than honour
  • n contrast to our expectations, we found no significant differences in group contributions over the first 10 rounds between the shame and honour treatments.
  • We hypothesized that the threat of shame or the prospect of honour would lead to increased public contributions.
  • Our results show that a promise to single out free-riding individuals for public scrutiny can lead to greater cooperation from the whole group, as can singling out the most generous individuals.
  • Group cooperation in the shame treatment significantly declined following round 10 (paired t-test between 10th and 12th round, t = 3.67, p = 0.005), corroborating our finding that the threat of being singled out as a free rider had been driving cooperation.
  • Cues of being watched enhance cooperation [11] and when humans lived in small groups, it was easy to observe individual behaviour.
  • language, replaced direct observation
  • the absence of shaming by the state does not preclude the absence of shame altogether in society, especially as social media increases the frequency, speed and inclusiveness of communication.
  • The Internet increasingly creates a global town square where controls are harder to implement and enforce, gossip travels fast, and where shame as well as honour therefore might experience resurgence.
  • Transparency also enhances cooperation [8–10] but can be costly to provide and its use can be limited. Transparency requires time evaluating and determining a satisfactory performance.
  • difficult in our current era, where human attention, not information, is a scarce resource [15].
    • David McGavock
      David McGavock on 25 May 14
       
      Interesting distinction; that attention is in shorter supply than information.
  • David McGavock on 25 May 14
     
    Full description of study by Jennifer Jacquet
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