How the brain creates the 'buzz' that helps ideas spread - 1 views
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UCLA psychologists have taken a significant step toward answering these questions, identifying for the first time the brain regions associated with the successful spread of ideas, often called "buzz."
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"Our study suggests that people are regularly attuned to how the things they're seeing will be useful and interesting, not just to themselves but to other people,"
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We always seem to be on the lookout for who else will find this helpful, amusing or interesting, and our brain data are showing evidence of that.
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Interesting findings. The emphasis here is on identifying activity of the brain that indicates a person's effectiveness with passing on (sharing) information. While that is notable, it would be great to know what activity indicates that the information has merit in and of itself. We have plenty of buzz in our world. What we need are authoritative sources.