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I have already introduced Cultural Theory in the SMC MindAmp. I called it Theory of Sodcio-Culural Viability. Here's an indication of its reach: Why do well-intended attempts to alleviate pressing social ills too often derail? How can effective and efficient and broadly acceptable solutions to social problems be found? By making sure no voices are excluded. Contrary to the ideas on which current social thinking is based, new research has lead to new theory explaining social systems, showing how deliberative quality is key to sustainable policy-making and implementation. It shows that endlessly changing and complex social worlds consist of ceaseless interactions between four mutually opposed organizing, justifying and perceiving social relations. Each time one of these perspectives is excluded from collective decision-making, governance failure inevitably results. Successful solutions are therefore creative combinations of four opposing ways of organizing and thinking. They always seem clumsy compared to any of the 4 voices' elegant solutions. Yet being broadly acceptable to all they are sustainable and implementable A new way to look at pluralism in organizations, institutions, policy-making, democracy, technology, geo-politics and many other social fields is offered to us by multidisciplinary research and practice by leading political scientists, anthropologists, economists, lawyers, sociologists, geographers, engineers, policy-makers, and other leaders in society. Trust and Social capital are key ingredients for learning and for social media to strive. Here's what the author says: In this article, I trace the contributions that the cultural theory developed by Mary Douglas, Michael Thompson, Aaron Wildavsky and others can make to the debate on social capital. First, I sketch the various revisions of Putnam's social capital-thesis that have been proposed since the publication of Making Democracy Work. I note that these revisions are illuminating in and of th