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David McGavock

Digital Diva * Ten Commandments for a Digital Age - 1 views

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    "1. Thou shall not be always on - Resist the temptation to always being on. Turn your phone off occasionally. 2. Thou shall not do from a distance what can be done in person - Some powerful global brands can become weak at a local level. 3. Exalt the particular - Not everything scales or needs to scale. 4. You may always choose none of the above - Don't tick the gay/straight/married/single boxes. Human beings are more complex than the simple choices 5. Thou shall never be completely right - The internet verses complexities 6. Thou shall not be anonymous - Anonymity has lead to the conversation being well thought out by those who choose to sign in against the hatred spat out by the anonymous 7. Contact is king - Social marketing is an oxymoron. 8. Abstraction - Don't confuse abstract models and the real world. 9. Thou shall not steal - Without a social contract, openness can continue until there is nothing left to give things away. 10. Program or be programmed - We should ask 'What can we make it do?" rather than "What can it do for us?"."
David McGavock

Doug Rushkoff: Program or be Programmed | WEBLOGSKY: Jon Lebkowsky's Blog - 0 views

  • how quickly things become polarized in this era, the bad-trip bizarre extremes suggested by the Tea Party and the Palinites.
  • “running obsolete code” socially
  • How much of this is the bias of a binary medium, and how much of it is attributable to the biases of the people who program our technologies
  • ...22 more annotations...
  • Initially “anyone can program reality” via written text,
  • invention of the printing press assigns more control to those who control the means of production/replication
  • In the era of mass media, there’s a sense of mainstream knowledge that’s vetted carefully by editors and publishers who share similar biases and assumptions.
  • In the era of computers and the Internet, we’ve seen the evolution of a more decentralized, diverse “social” media
  • How free are we from a the centralized set of biases associated with mass publishing?
  • Rushkoff argues that there are biases in the way things are programmed – programmers have biases or they’re directed according to the biases of others.
  • bias followed by commandment
  • 1) Time: “Thou shalt not be always on.”
  • 2) Distance: “Thou shalt not do from a distance what can be done better in person.”
  • you have to be clear whether you’re using the technology where it’s most effective, or simply conceding to its inherent bias.
  • 3) Scale – the net is biased to scale up. “Exalt the particular.” Not everything should scale. This makes me think of E.F. Schumacher’s “Small is Beautiful.”
  • 4) Discrete: “You may always choose none of the above.”
  • 5) Complexity. “Thou shalt never be completely right.”
  • Real scholarship acknowledges, embraces, and digs into that complexity.
  • 6) Anonymity. “Thou shalt not be anonymous.”
  • By default, we are incomplete in an environment that is mostly textual and binary communication. In this context, it is liberating to adopt a strong sense of identity.
  • 7) Contact. “Remember the humans.” Content is not king in a communications environment – CONTACT is king.
  • 8) Abstraction. “As above, so below.” Text abstracted words from speech. Invention of text led to an abstract god. Also led to treating economy as if it is nature – but it’s not, it’s a game. Don’t make equivalencies between the abstracted model and the real world.
    • David McGavock
       
      Reminds me of Alan Watts and his description of money in "Does it Matter"
  • 9) Openness. “Thou shalt not steal.”
  • We’re seeing a transitional economy where value and compensation are being redefined, and where especially the value and exchange of social capital is increasingly more relevant.
  • 10) End users. Here the bias is toward making all or most of us end users rather than programmers. “Program or be programmed.”
  • The user and the coder are farther apart. He argues that we should all understand programming, be able to build our own tools or configure tools other have built so that we have more control over the digital environment.
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    10 biases of digital media, and ten commands that go with them.
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