Digital Diva * Ten Commandments for a Digital Age - 1 views
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David McGavock on 19 Jul 11"1. Thou shall not be always on - Resist the temptation to always being on. Turn your phone off occasionally. 2. Thou shall not do from a distance what can be done in person - Some powerful global brands can become weak at a local level. 3. Exalt the particular - Not everything scales or needs to scale. 4. You may always choose none of the above - Don't tick the gay/straight/married/single boxes. Human beings are more complex than the simple choices 5. Thou shall never be completely right - The internet verses complexities 6. Thou shall not be anonymous - Anonymity has lead to the conversation being well thought out by those who choose to sign in against the hatred spat out by the anonymous 7. Contact is king - Social marketing is an oxymoron. 8. Abstraction - Don't confuse abstract models and the real world. 9. Thou shall not steal - Without a social contract, openness can continue until there is nothing left to give things away. 10. Program or be programmed - We should ask 'What can we make it do?" rather than "What can it do for us?"."