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David McGavock

How to Curate with Scoop.it and Buffer in 2 Hours a Week - exploreB2B - 1 views

exploreb2b.com/...t-and-buffer-in-2-hours-a-week

how to scoop manage sources listen workflow curate

shared by David McGavock on 22 Dec 13 - No Cached
  • Listen before you speak. Collect trends, news, competition information, business intelligence, the voice of the consumer.
  • Make some conclusions about what topics your target audiences want to hear about,
  • Your objective is to listen, find some content of interest, give your opinion or summarise the key items, to share to your target audiences (Peers, press, clients, MEPs, prospects, evangelists), then you need to use Scoop.it.
    • David McGavock
      David McGavock on 22 Dec 13
       
      This summarizes what I'm trying to accomplish.
  • ...4 more annotations...
  • The rest of your available time will be used to monitor results, see who re-scooped or shared one of your items, connect to people on a nearly daily basis.
  • Buffer and Scoop.it can be linked. Which means that you can use Scoop.it as the listening hub and Buffer as a dispatching tool (Publication on Facebook, Twitter, LinkedIn, LinkedIn Groups).
  • The web allows people to decide when, where and how they want to discuss topics, brands, concerns, shopping items and policies.
  • f you want to start a conversation with your target audiences, you need to think about the  key messages (1 to 3 maximum), an editorial strategy, publishing platforms and sharing platforms.
  • David McGavock on 22 Dec 13
     
    "Curation using Scoop.it + Buffer can help non marketers jump on the social media train. Scoop.it is a listening AND a publishing tool. Buffer schedules."
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