Mid Market Alliance

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"Branding as the road to riches The new tech economy, then, is not necessarily about building new technology. It is about capturing a sector with good branding, pots of money to fund growth, and the network effects to spur growth and retention. Holmes argues that half of the value of a company such as Google lies in its brand, in people instinctively thinking of Google when they want to search for something. It is the same for Facebook and social; Amazon and online shopping; and perhaps one day Uber and transportation."

"The World's Foremost Knowledge Network The World Economic Forum's Network of Global Agenda Councils is the world's foremost interdisciplinary knowledge network dedicated to promoting innovative thinking on critical global issues, regions and industries, and incubating projects, campaigns and events for the public good. The Network convenes the most relevant and knowledgeable thought leaders from academia, government, business and civil society to challenge conventional thinking, develop new insights and create innovative solutions for key global challenges. In a global environment marked by short-term orientation and siloed thinking, the Network fosters interdisciplinary and long-range thinking on the prevailing challenges on the global agenda."