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Individuals engaged in mass collaboration in Wikipedia may join to work recurrently with the same partners. It may well be that a significant portion of Wikipedia content is produced this way. Therefore, it is important to study how such groups emerge. In this paper, we argue how such recurrence may involve identity work that creates a sense of 'we-ness.' We provide a case from Wikipedia, focusing on how individual Wikipedians came together to work on a collaborative Feature Article task. Furthermore, the same people came together in other content collaborations, and they identified themselves as a group. The findings suggest that identity work can bridge mass collaborations to the emergence of smaller-scale sustained groups. Our theoretical contribution brings together research streams on mass collaboration, group dynamics, and identity. This offers interesting pathways for further research.

"A thinking human's tool kit must contain the six Ws and one H, with which there is not a question one cannot ask. What comes first followed by Why, When, Where, Which, Who and then lastly and lastly only How Good trouble shooters and seasoned detectives, surely Sherlock Holmes and his ilk and perhaps even Lord Siva relied on this powerful basket of questions. "Ask, and it shall be given you; seek, and ye shall find; knock, and it shall be opened unto you" NT Mathew 7.7. The problem is that we have not been taught How (repeat HOW) to ask the right question and that where the six Ws come into play:"

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