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Krzysztof Miszczak

Workingmother.com - 2 views

Work Mothers

started by Krzysztof Miszczak on 26 Apr 11
  • Krzysztof Miszczak
     
    http://www.workingmother.com/


    This website is the digital edition of the print magazine, Working Mother. The major categories covered on the site appear to be general information that may be valuable for a mother, whether working outside of the home or not.

    The intended audience for this site is mainly women who are mothers, although many of the tips offered in the articles on the site, and therefore in the print magazine, can be useful to all women. Tips in articles like Career Advice, Workplace, Home-Based Businesses, and Food and Nutrition can be beneficial to all women, and, well, likely for men also. All the content on the site is available to the public. There are some services exclusive to members, however, that membership is free.

    Because this site is providing general tips on life, whether finance, business, home, family, and work life, much of this content will come from life experiences of other people. Once way credibility can be measured in this instance is by the readers comments to articles, saying how useful the tips are, as well as how large the subscriber base is, which can show how many people tune into the content.
    I was also able to find content by contributing authors at the local library. For example, Carol Evans who wrote a recent article for the site titled "Hillary Clinton's Private Side" has also written books like "Mom-in-chief: How Wisdom from the Workplace Can save your Family from Chaos".

    Working Mother's parent company, Bonnier Corporation, also publishes magazines like Popular Science, slightly increasing the credibility of the magazine. Underneath the surface, working mother also does surveys, and uses that information to backup it's points. And even though the magazine makes most of it's money from advertisers, I did not find any ads on the site, other than the advertising of the magazine itself. The magazine is likely to stand for women's, especially mothers rights, and this can be a type of their social agenda.

    There's a lot of benefit for businesses, especially the large companies, to support women and their needs. For example, if a company ends up on the list of top businesses / companies for women, certainly readers may take notice and choose to support that company.

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