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On Theorizing Presence by David Jacobson

In order to be taken seriously, small businesses need to convince customers of their professional ability and their value. Small businesses can punch above their weight by taking the time to go to market with a professional set of business documents, templates and content to ensure customers aren't dismissing them before they have a chance to pitch the value of their product or service. But how can small businesses deliver a professional image when they don't have the same resources as big businesses? Web-based solutions, also known as 'cloud solutions,' help small businesses maintain professional-looking documents even while collaborating and editing with employees in real-time from different locations. Gone are the days where employees hoped documents maintained proper spacing and margins; small businesses can now create materials in confidence and showcase their professional ability to customers. Below are just a few of the ways small businesses can ensure they are maintaining a professional appearance when it comes to the business communications: MAKE THE FIRST IMPRESSION A PROFESSIONAL ONE An email newsletter is often a small business' first connection with a potential customer; they can keep it professional by registering a business email domain (johndoe@yourbusiness.com) and sending all communications to customers and potential customers from there. Most cloud solutions offer a cost-efficient and easy way to customize emails with basic client information - small businesses should take the time to add a personal touch to connect with their customers. Messages should be short and to the point to ensure their email will bring value to potential customers. Email signatures should be simple, clean and professional, and employees shouldn't forget to run a spell-check before hitting send. CREATE CUSTOMER-READY DOCUMENTS Whether creating documents on an office desktop or on-the-go on a mobile or tablet device through Office Mobile Apps in Office 3

Center for Social Presence 3D: sabine reijic

Part of the thrill of working for the Office Division is the opportunity to tackle thorny business issues on behalf of our customers while providing them with a road map for the future. That may be why an interesting article caught my attention this week. In it, the author examined some of the investments Microsoft is making in the unified communications space. While I didn't agree with all of the conclusions it contained, the article certainly underscored the interest in communications and collaboration and how to make people more productive. Communicating and collaborating with others is really at the heart of what we do every day. Whether at work or at home, people have the need to make meaningful connections with one another. Compounding that need are the realities of the world we live in where instant access to information is expected, friends and coworkers are scattered across geographies and many adults are juggling multiple mobile devices. At Microsoft, we believe technology isn't the problem to these complexities, it's the answer. We're committed to providing capabilities that help people make sense of it all and to do so in a way that is intuitive, barrier free and agnostic to the devices on which we rely. We're incredibly proud of the fact that our long term-term vision for communications and collaboration not only marries the best of the cloud and the desktop, it's a holistic approach that spans "from the living room to the boardroom" placing people at the center of everything we do. Our communication and collaboration vision comes to life utilizing client and cloud assets, including Lync, Skype, Yammer, Outlook and SharePoint. These tools are enabling enterprise social capabilities, HD video conferencing and document collaboration as part of a highly secured, reliable and extensible platform. At the risk of looking geeky, I have to admit that I have a soft spot for Lync and it's comforting to know I'm not alone. More than 90% of

When FHI 360 wanted to move to cloud-based business productivity services, the organization decided to implement a Microsoft cloud-based solution. We recently spoke to Douglas Wilkins, Director of IT Infrastructure at FHI 360, to learn how the company is benefiting: FHI360 logoQ: Please tell us about FHI 360. Douglas Wilkins: FHI 360 is a nonprofit human development organization dedicated to improving lives in lasting ways by advancing integrated, locally driven solutions. Our staff includes experts in health, education, nutrition, environment, economic development, civil society, gender equality, youth, research, technology, communication, and social marketing-creating a unique mix of capabilities to address today's interrelated development challenges. FHI 360 serves more than 60 countries and all US states and territories. Q: Why did you want to move to cloud-based services for messaging and collaboration? Wilkins: We had a diverse IT infrastructure. Employees in the US had different IT toolsets and Internet access than staff in countries like Mozambique. Subscribing employees to a single, cloud-based solution was the most expedient way to ensure that everyone had the same IT tools, to work efficiently regardless of location. Migrating our communication and collaboration technologies to the cloud reduced much of the time required by our IT staff to manage divergent IT infrastructures and connectivity options found around the world. Q: What criteria did you use to select Microsoft as your vendor for cloud-based business productivity services? Wilkins: We wanted a vendor that demonstrated a real interest in our mission and goals, and that offered online business productivity tools tailored for the enterprise space. The capabilities of the Microsoft Services Consulting team, and the work of Intellinet, the partner Microsoft introduced us to, provided us with that. We migrated our 4,300 staff members around the world from diverse platforms to a Microsoft Offi

When FHI 360 wanted to move to cloud-based business productivity services, the organization decided to implement a Microsoft cloud-based solution. We recently spoke to Douglas Wilkins, Director of IT Infrastructure at FHI 360, to learn how the company is benefiting: FHI360 logoQ: Please tell us about FHI 360. Douglas Wilkins: FHI 360 is a nonprofit human development organization dedicated to improving lives in lasting ways by advancing integrated, locally driven solutions. Our staff includes experts in health, education, nutrition, environment, economic development, civil society, gender equality, youth, research, technology, communication, and social marketing-creating a unique mix of capabilities to address today's interrelated development challenges. FHI 360 serves more than 60 countries and all US states and territories. Q: Why did you want to move to cloud-based services for messaging and collaboration? Wilkins: We had a diverse IT infrastructure. Employees in the US had different IT toolsets and Internet access than staff in countries like Mozambique. Subscribing employees to a single, cloud-based solution was the most expedient way to ensure that everyone had the same IT tools, to work efficiently regardless of location. Migrating our communication and collaboration technologies to the cloud reduced much of the time required by our IT staff to manage divergent IT infrastructures and connectivity options found around the world. Q: What criteria did you use to select Microsoft as your vendor for cloud-based business productivity services? Wilkins: We wanted a vendor that demonstrated a real interest in our mission and goals, and that offered online business productivity tools tailored for the enterprise space. The capabilities of the Microsoft Services Consulting team, and the work of Intellinet, the partner Microsoft introduced us to, provided us with that. We migrated our 4,300 staff members around the world from diverse platforms to a Microsoft Offi