globally, including in Africa, traditional radio is tethered to governments in terms of regulation and licensing and thus subject to various levels of censorship. On the other hand, podcasting is more rogue, with niche non-standard formats and topics. As a result, there is an exciting variety of podcasts, including emerging podcasts in true crime, wellness, history, and identity and culture. There is also a reciprocal relationship between the content podcasters are creating and what podcast listeners are interested in; meaning there is a focus on audience engagement. Buoyed by the growth in African podcasts that speak to the African experience, African podcast listenership has expanded.