Heba Morayef, Egypt director at Human Rights Watch, said the army had improved its public relations machine markedly since the tumultuous 17 months the military spent running the country after Mubarak's fall.At that time, many people blamed the army for violent crackdowns on protests and activists, which led the military to make several ill-judged responses.This time, a new army spokesman - the urbane, British-trained Colonel Ahmed Ali - called a press conference to make the military's case plainly and clearly, using videos taken during the clashes to try to prove his point.Journalists applauded when he finished."They weren't under any public pressure, and they knew there wouldn't be any push back," Morayef said.