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isaac Mao

Internet Helps Liberate, Create Music in China : NPR Music - 0 views

shared by isaac Mao on 26 Jun 08 - Cached
  • When America was rocking to the Beatles and Jimi Hendrix, the airwaves in China were dominated by songs with lyrics from Chairman Mao's Little Red Book.
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    Internet Helps Liberate, Create Music in China By Laura Sydell Listen Now [7 min 48 sec] add to playlist Chinese electronic musician B6 B6, a Shanghai-based electronic musician, explored Western music first on pirated CDs and then at music-sharing sites on the Web. Now he collaborates online with other performers. B6's studio equipment -- a jumble of keyboards, etc. Enlarge B6 works out of a home studio in a Shanghai high-rise. Above, some of his musical arsenal. Discover China's Indie Music Neocha Web site image Neocha.com With Sean Leow, B6 co-founded the music-sharing site Neocha.com, an ad-supported service that lets listeners discover music and pays musicians a share of advertising revenue. * Neocha.com * Neocha's "Next" Player Morning Edition, June 25, 2008 - Second in a three-part series. When America was rocking to the Beatles and Jimi Hendrix, the airwaves in China were dominated by songs with lyrics from Chairman Mao's Little Red Book. It's more open today, but the Communist government still bans anything that mentions sex or violence, or that has "low class humor" - which bans an awful lot of American music. So the music most likely to come pouring out of the radio in China is syrupy ballads usually produced in Hong Kong or Taiwan. But Chinese musicians and fans are finding a whole new universe of sound on the Internet. And it's helping to create and nourish a new generation of independent artists in China. From Black-Market Discs to Napster and Beyond One of them is B6, a 27-year-old electronic musician. He lives and works on the first floor of a high-rise on the outskirts of Shanghai. He's part of China's burgeoning electronic-music scene. Growing up, the CDs B6 listened to were mostly sold on the black market. "When I was in high school, I used to listen to rock 'n' roll music," he says. "At that time, it was very difficult to get foreign or Western music." And then, in 1999, the Internet came to China - and B6 and his fr
evawoo

Chinese Dismayed by Tales of Tibet Violence - WSJ.com - 0 views

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    isaac Mao

    BBtv - Google's "Great Firewall of China": Fun with the Billboard Liberation Front and ... - 0 views

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      The San Francisco-based Billboard Liberation Front has been transforming the world of advertising since 1977. When Austrian art-pranksters and regular BBtv guests monochrom recently visited the United States to spread their Sculpture Mob dogma, a historic meeting with the elusive BLF took place. BBtv's hidden cameras captured everything.
    Jean Chen

    [商界纵横] 主火炬手李宁的商业胜利-华尔街日报 - 0 views

    • 当这位1984年洛杉矶奥运会六枚奖牌获得者升到高空,沿着国家体育场鸟巢屋顶飞奔数分钟最后点燃火炬时,他似乎无视地心引力的存在──更别提奥运赞助商了。
    • 即便是在奥运开幕式那一幕传递给世人之前,李宁公司在中国消费者对企业的奥运认知度方面上也并未落后阿迪达斯太多。事实上,胜三公司最近的一项调查显示,45%的中国消费者误将李宁认为是奥运赞助商。
    Jean Chen

    打破定律-评耐克雅典奥运广告之刘翔篇 - 0 views

    • “打破定律,你能比你快”这句广告语深入人心,甚至成了教练孙海平训练刘翔和刘翔自我激励的口号,赛前赛后被大量媒体甚至官员引用,耐克品牌的“势能”也自然被推到一个理想高地。
    • 广告的定义超越了单纯的民族主义思想,却不流俗于简单的国际主义,它是民族主义向国际主义的勇敢跨越,这似乎迎合了中国人民的感情,因为中国正在经历“在全世界和平崛起”。毫无疑问,刘翔广告代表了耐克在中国本土市场营销传播的突破,打破了李宁在本土的的民族情感堡垒和阿迪达斯在国际市场的夹击。
    • “定律1.亚洲人肌肉爆发力不够?”
    • ...3 more annotations...
    • “定律3.亚洲人缺乏必胜的气势?”
    • “定律2.亚洲人成不了世界短跑飞人?”
    • “定律是用来被打破的 ”
    isaac Mao

    SanLu Milk: Desert | Ads of the World: Creative Advertising Archive & Community - 0 views

    • wow,nice!melamine desert!! so funny to see this vedio while the production is in quality trouble now ashamed
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      wow,nice!melamine desert!! so funny to see this vedio while the production is in quality trouble now ashamed
    evawoo

    RGE - Adapting to the state's growing role in global equity markets - 0 views

    • Central bank purchases of traditional reserve assets still dwarf sovereign wealth fund purchases of riskier assets -- as well as central bank purchases of equities. But over time, it is reasonable to expect that many over-reserved sovereigns will diversify their portfolios. The recent decision to increase the share of the CIC's initial $205-210 billion in capital that it can invest abroad and SAFE's increased willingness to purchase equities as well as bonds are examples.
    • A far more challenging issue is how the huge increase in financial assets managed by potentially non-economic agents will affect the efficiency of the global capital market and the allocation of risk and resources. ….
    • And then there is China. China enormous foreign asset growth in the first quarter implies that it might be able to add more to its reserves and sovereign fund in 2008 than all the oil-exporters combined even if oil stays at its current levels.
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    • China consequently has an enormous latent capacity to alter the composition of global capital flows by changing the composition of its portfolio:
    • The offsetting risk is that state owners of assets will in some sense abuse their ownership rights, and use their rights to promote “state” objectives.
    • Qatar’s advertising in Forbes says as much: the QIA's evaluation criteria include “added value to the State of Qatar" such as "economic synergies or benefits for Qatar and its people."  Mubadala has made a string of investments (Ferrari, the “National”) designed to elevate the profile of Abu Dhabi.
    • China’s fund, like Singapore’s fund, reports directly to the top levels of China’s state. It has yet to build up enough of a track record to show how it will be used. However, China’s management of its state stakes in domestic industries suggests the need for some caution. One example: Three of China's four large state commercial banks have been listed, but they still aren’t managed in a fully commercial manner.
    • The Peterson Institute’s Ted Truman recently updated his “sovereign wealth fund scorecard.” His impressive and detailed work is worth reading carefully. Truman’s latest scorecard illustrates how the practices of many large existing sovereign funds – particularly those originating in non-democratic countries – differ from the practices of US state pension funds as well as Norway's government fund.
    • Kjaer’s framing implicitly raises a third issue, one that I don’t think has gotten enough attention. The surge in sovereign investment in safe government bonds that accompanied the surge in global reserve growth likely contributed to a “bond market bubble” – one that pushed down the real yields on government bonds in both the US. That contributed to a host of additional market distortions, as private investors scrambled to find higher returns.
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      中国外储投资对于世界资本市场的终极影响
    Jean Chen

    [中国视点] 如此广告 羞,羞,羞!-华尔街日报 - 0 views

    • 中国的国营电视台多年来一直充斥着大量制作低劣的广告,它们经常被重复播放很长时间。事实上,恒源祥可谓中国“硬拗”型电视广告的鼻祖,它上世纪90年代发布的一则此类广告长达15秒,便以此手段将对观众的影响发挥到极致。这则“恒源祥,羊,羊,羊”广告坚守中国荧屏达10年之久,电视画面上伴随这句画外音的也是只有恒源祥商标的简陋背景,广告持续5秒,在不长的时间内连播三遍。但恒源祥也正是凭借这则简陋的广告而在中国一举成名。
    • 灵智广告公司的陈仲翰说,他还没看到过哪家公司能通过骚扰顾客培养起品牌知名度的。
    t-salon

    Tibetan Activists Take Stand In Torch Relay's Path - WSJ.com - 0 views

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      "The demonstrations pose challenges for the Chinese government and for the Games' corporate sponsors, who are caught between the risks of offending Beijing and the dangers of alienating customers more sympathetic to activists' causes, ranging from Tibet to China's close ties to Sudan, which is battling rebels in Darfur."
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