http://www.sciencedirect.com/science/article/pii/S0007681309001232 - 1 views

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  #1 debbie_shankar on 03 Sep 14

   

  This essay by Andreas M. Kaplan and Michael Haenlein, demonstrates how social media has effected the business world greatly both successfully and unsuccessfully. The essay details 10 pieces of advice to help companies utilise social media prominently. Moreover, it explains what is considered to be social media, and what is not, with guidelines of how not to ruin your reputation to consumers.

   

  <div class="cArrow"> </div><div class="cContentInner">This essay by Andreas M. Kaplan and Michael Haenlein, demonstrates how social media has effected the business world greatly both successfully and unsuccessfully. The essay details 10 pieces of advice to help companies utilise social media prominently. Moreover, it explains what is considered to be social media, and what is not, with guidelines of how not to ruin your reputation to consumers.</div>

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