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Journalism has often been done from the top of a mountain — journalists would tell the community what they need to know. Today, much of the news has become a conversation, and journalists are being required to do as much listening to the community as they broadcast to them.

In the recent interview, Mr. Schmidt predicted that production by small Web video companies and distribution on YouTube would be the television production model of the future.

A new television pilot costs $3 million, and video creators can create a lot of YouTube programming for that price, he said. “So what you should do is, instead of building your TV pilot, you should do $3 million worth of other stuff, let the audience pick the best one, and then go to the TV studios and say, ‘We’ve proven it on YouTube, now let’s go spend all that extra money.’” Sign In to E-Mail Print function submitCCCForm(){ PopUp = window.open('', '_Icon','location=no,toolbar=no,status=no,width=650,height=550,scrollbars=yes,resizable=yes'); this.document.cccform.submit(); } Reprints writePost(); Connect with The New York Times on Facebook. Ads by Googlewhat's this? Sony HD Video CameraHigh Definition Video CameraStunning 1920 x 1080 HD Video.www.SonyStyle.com/Handycam google_hints="YouTube May Buy Video Production Company";google_ad_channel="archive, archive_technology, archive_Technology"; // Sponlink_short NYTD.GoogleAds.getGoogleAds("AFC", { google_ad_client:'nytimes_article_var', ad_target_list:'sponLink' }); google_protectAndRun("ads_core.google_render_ad", google_handleError, google_render_ad); Log In With Facebook Log in to see what your friends are sharing on nytimes.com. Privacy Policy | What’s This? What’s Popular Now http://www.nytimes.com/interactive/2010/12/19/magazine/ideas2010.html Tea Party Pressures G.O.P. to Reject Tax Cut Bill Bo

A new television pilot costs $3 million, and video creators can create a lot of YouTube programming for that price, he said. “So what you should do is, instead of building your TV pilot, you should do $3 million worth of other stuff, let the audience pick the best one, and then go to the TV studios and say, ‘We’ve proven it on YouTube, now let’s go spend all that extra money.’”