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Danielle S

Alcohol Advertising and Teens: How Marketers Target Kids - 6 views

www.suite101.com/...l-advertising-and-teens-a22525

shared by Danielle S on 05 Oct 10 - No Cached
  • attractive and exciting
    • Will Toborowski
      Will Toborowski on 05 Oct 10
       
      Its not just exiting for teenagers... What do you want them to do? Advertise alcohol abuse?
  • How are these companies reaching our kids, and what can we do to protect them?
    • Danielle S
      Danielle S on 05 Oct 10
       
      Alcohol companies need to advertise just like any other product does. It's the parents responsibility to teach the kids about the dangers of alcohol..not the company's. Obviously they shouldn't advertise at Chuck E Cheese's, but there shouldn't be a problem with marketing their product at sporting events or other places that adults will be.
    • anonymous
      anonymous on 05 Oct 10
       
      Agreed.
  • marketers are free to advertise in magazines and during TV programs where a majority of the audience is made up of adults. Since these outlets reach most of the youth population as well, kids and teens see a large number of pro-alcohol messages on a regular basis.
    • anonymous
      anonymous on 05 Oct 10
       
      So, what do you want them to do? Stop their advertising, which in turn will stop their business? Just because kids see an ad for beer or liquor doesn't mean they're going to go out and drink. And if a company is advertising in magazines and during shows "where the majority of the audience is made up of adults," there's nothing wrong with that.
    • Danielle S
      Danielle S on 05 Oct 10
       
      I agree. The reality is advertisements aren't going to have THAT big of an effect on kids drinking. It's the combination of free time, lack of parental guidance, and what their friends are doing..an ad alone won't convince a teen to drink
    • Chris Stefanick
      Chris Stefanick on 06 Oct 10
       
      I agree. Kids who drink are mostly influenced by the things and people around them, not by ads in magazines. This means that too many people are just letting their kids do whatever they want and not caring about what happens when they are not home. If you think about it, it is mostly the parents fault because they are the ones who do not supervise their kids and let them go and do what ever they want to do.
anonymous

Do Alcohol Ads Target Teens? - CBS News - 11 views

www.cbsnews.com/...main553744.shtml

shared by anonymous on 05 Oct 10 - No Cached
  • Kids also read these magazines
    • Will Toborowski
      Will Toborowski on 05 Oct 10
       
      So. Kids can read anything and watch just about anything. We cant sensor everything. And humans have indulged in alcohol for thoustands of years. I dont think its going to change...
    • Caroline Dudley
      Caroline Dudley on 05 Oct 10
       
      I agree with this. Alcohol has been around for a very long time because people like it and that probably will not change. Alcohol companies make money off of that fact (that people indulge in alcohol.) The companies take advantage by advertising and obviously people buy their product.
  • if this is truly a public health concern, then we need to find ways to talk about decreasing adolescent exposure to advertising
    • anonymous
      anonymous on 05 Oct 10
       
      I think teens, if they want to, are going to drink whether there are more advertisements for it or not. They're always going to find a way.
    • Megan R
      Megan R on 05 Oct 10
       
      I agree with Katie, alcohol has already found it's way into teen culture and you cant blame advertising for trying to score a buck from a problem that originated from peer pressure, not from adds. although they may not help the problem of underage drinking they do not have soul responsibility of the problem, and eliminating the advertising will not make an impact in my opinion.
  • We're not in any way trying to suggest that they are doing this intentionally
    • anonymous
      anonymous on 05 Oct 10
       
      What if they are doing it intentionally? It's happening either way, so why does that matter?
    • Erik S
      Erik S on 30 Nov 10
       
      Because they are targeting an audience who can't legally use their product
  • ...1 more annotation...
  • more regulation will not reduce underage drinking.
    • anonymous
      anonymous on 05 Oct 10
       
      Exactly.
  • Janen R on 05 Oct 10
     
    "for every 1 million more readers ages 12 to 19, a magazine had about 60 percent more beer and distilled liquor ads." Thats crazy. It's really clear here that the aim is at the teenagers and by placing these ads in the magazins these teens are going to want to try it.
  • Chris Stefanick on 05 Oct 10
     
    I personally think that the reason that alcohol companies like teens so much is because they are rebellious and they are willing to do anything as long as they are in a group. If that means that they have to drink alcohol to do it, they will. That is why teens have kegger parties and stuff like that, they do that so they can be considered "cool". It is not the parents fault that the kids do this, most of the time they cannot control their kids.
  • taylor meise on 05 Oct 10
     
    It is very interesting in how the two sides take completely different views. Of course the alcohol companies are for their advertising and the other party involved is completely against it. But there is one valid point. Many of these magazines like People, Rolling Stone, etc. are not for younger kids. The article mentioned how the companies target nine year olds. Personally, I don't believe younger kids should be reading magazines like this. On the other hand though ages 15+ do read these magazines, but hopefully by this time and age the teens have a better idea on how these advertisements work and the negative of effect of excessive drinking.
Will Toborowski

Alcohol Advertising: Are Our Kids Collateral or Intended Targets? - 5 views

www.cspinet.org/...lcohol_advertising_targets.htm

shared by Will Toborowski on 05 Oct 10 - No Cached
  • Obviously, those elements catch the fancy of young people
    • Will Toborowski
      Will Toborowski on 05 Oct 10
       
      obviously, this also catches the attention of most people over 21. this is rediculous.
  • Gabriella F on 05 Oct 10
     
    It's ironic how the companies claim that they have no intention of advertising to teens, meanwhile, the article justifies how there are commercials about alcohol all night throughout the super bowl. Although most people don't look at it as a way to advertise to minors, it most definitely is. There is a large number of teens throughout America who watch the super bowl and see these commercials. It is a hidden goal and tactic of the alcohol companies. They use the oblivion of the adults' knowledge to recognize the fact that they are advertising to teens, and they tempt them with the commercials they broadcast for teens to see nationwide.
  • anonymous on 06 Oct 10
     
    I disagree. During the Super Bowl, I think they're trying to advertise to the adults. Drinking beer and watching the Super Bowl, in a lot of people's minds, just go together. It's the perfect combo for a lot of people, and I think the companies are just trying to take advantage of that and make sure that THEIR product is the one of choice, not advertise to teenagers. Yes, there is a large amount of teenagers who watch the Super Bowl, but there is an even larger amount of adults. I disagree that they "use the oblivion of the adults' knowledge" to advertise to teenagers. It's really not that tempting, either.
Liza Torsilieri

KOHLER: Magazine: Advertising: About Us - 0 views

www.us.kohler.com/...magazine.jsp

shared by Liza Torsilieri on 20 Oct 10 - No Cached
  • Liza Torsilieri on 20 Oct 10
     
    Magazine Advertising
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