Group items tagged

""Mobile has become an invaluable screen to the digital consumer," said Matt Murphy, senior vice president, Digital Video Distribution, Disney and ESPN Media Networks. "To super serve sports fans, you have to provide live coverage on the go, and we are excited to be working with Sprint to provide this offering to its customers.""

Price cuts by the two biggest U.S. wireless providers, AT&T and Verizon, could put beleaguered Sprint Nextel Corp., the country's No. 3 wireless carrier, in an even tighter bind as it fights to turn around its fortunes.

"The trial, which should begin by this spring, will transmit up to 20 channels of free and premium programming using signals from eight mobile DTV stations: WDCA (Fox Television Stations); WUSA (Gannett Broadcasting); WPXW (ION Media Networks); WRC (NBC Universal); WHUT (Howard University/PBS); WNVC (MHz Networks); WNUV (Sinclair Broadcast Group); and WFDC (Univision Communications). "One of the key advantages of mobile DTV is the built-in ability to measure viewer activity, giving broadcasters a much better picture of what consumers are actually watching, when they watch, and where," said Brandon Burgess, OMVC President and ION Media Networks Chairman and CEO."