NBC's Silverman: Broadcast to Be Event-Driven : In Depth : TVWeek - Television Industry... - 0 views
-
ethan tussey on 02 Feb 10This article contains a good example of Ben Silverman's strategy at NBC. He was heralded for his ability to to create a web presence for his popular primetime comedies. NBC has had successes in producing crossover content (The Office and SNL) but they have also had failures (Kathy and Kim, mentioned in the article). Overall this a good example of the extendable strategy.