"The trial, which should begin by this spring, will transmit up to 20 channels of free and premium programming using signals from eight mobile DTV stations: WDCA (Fox Television Stations); WUSA (Gannett Broadcasting); WPXW (ION Media Networks); WRC (NBC Universal); WHUT (Howard University/PBS); WNVC (MHz Networks); WNUV (Sinclair Broadcast Group); and WFDC (Univision Communications).
"One of the key advantages of mobile DTV is the built-in ability to measure viewer activity, giving broadcasters a much better picture of what consumers are actually watching, when they watch, and where," said Brandon Burgess, OMVC President and ION Media Networks Chairman and CEO."