"Social media blogs complain about too much advertising on NBC's Vancouver Olympics. And yet NBC has released new viewer data showing that in virtually every single category - including brand recall, engagement, and other marketing metrics - numbers are up for advertisers who bought into the winter games. Viewership is up right now, too: some 25% higher than the 2006 games in Torino, Italy."
A new survey by the Pew Internet & American Life Project found that while one in 10 adults blogs, only 14 percent of teens do, down from nearly 30 percent in 2006. Surprisingly, they don't seem too partial to Twitter either: The Pew survey found that only 8 percent of teenage Internet users tweet.
"Court documents in the $1 billion lawsuit between Viacom and YouTube were unsealed today, finally shedding some light on key questions: did Viacom have "smoking gun" evidence that YouTube was deliberately profiting from 62,637 Viacom clips that were watched more than 507 million times on the site? Was Google aware of the copyright infringement problems when it purchased YouTube in 2006? Were YouTube's own founders involved in uploading unauthorized materials?"