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"Mel Carson interviews Jonathan Haber from OMD, US Director of the Ignition Factory. Habor discusses the creative "swat team" he built, balancing different media, mobile potential, and how he expects our marketing mix to evolve. "

Digital technology is dissolving media silos. This video shows how much media convergence is going on today as paid, earned and owned media blend seamlessly across media channels. How will the future of media impact consumers, brands and the marketing industry? Visit http://nochannels.com to share your opinion and to point out examples of this media blend trend

I mentioned this in class as an example of how branding of an entertainment experience that by either being marketed or adopted it becomes a symbol of lifestyle or identity/way of life. "American Juggalo is a look at the often mocked and misunderstood subculture of Juggalos, hardcore Insane Clown Posse fans who meet once a year for four days at The Gathering of the Juggalos. We went to The Gathering of the Juggalos and let the Juggalos speak their minds. I hope you enjoy it."

" Noetic Media where stories cross media boundaries"