Group items tagged

"Mel Carson interviews Jonathan Haber from OMD, US Director of the Ignition Factory. Habor discusses the creative "swat team" he built, balancing different media, mobile potential, and how he expects our marketing mix to evolve. "

Digital technology is dissolving media silos. This video shows how much media convergence is going on today as paid, earned and owned media blend seamlessly across media channels. How will the future of media impact consumers, brands and the marketing industry? Visit http://nochannels.com to share your opinion and to point out examples of this media blend trend

a behind-the-scenes look at "truth" and "reality" in popular media production courtesy of Stargate Studios (http://www.stargatestudios.net/)

I am posting this as an example of the blurring boundary between what is advertisement or product placement and entertainment. This was sponsored by the car company.

I have so many things to say about OK Go--they are absolutely exemplary of a lot of the things we're talking about, especially considering their history with ditching their record label early-on, their success as YouTube sensations (you know, the treadmill video--yeah, THOSE GUYS--for "Here It Goes Again"), and generally making their way by creating/promoting/identifying as an independent brand. Interesting to note along with Chevy's sponsoring of the car? Gretsch donated all of the amps and guitars (288 guitars in all), 11 of which were preserved in their dusty condition to be sold for charity. Proceeds benefit the Fender Music Foundation, a group focused in music education for children and adults. More info here: http://www.gretschguitars.com/blog/product-plugs/own-one-of-11-guitars-used-in-ok-gos-needingwanting-video/ If you're interested in more about how the instrument-playing mechanisms in the car worked, check out some of the graphics available from this article in Car and Driver: http://www.caranddriver.com/features/car-commercialism-the-making-of-ok-gos-needing-getting-music-video

My immediate thoughts are against setting standards for being a "social media maven." It seems that the abilities, standards, and etiquette contextualizing what determines a social media expert are changing so rapidly that it is difficult to set such specific questions rating expertise. I think these are good questions, but it seems the answers are either subjective or subject to change at a moments notice. For example, who says I can't upload a slick graphic containing contact info in my facebook timeline banner photo (that is, until facebook skewers this feature too)? Why is this a no-no? Unless the individual asking the question is actually referring to the content type allowable in this field .... in that case, it would be an image.

We talked about Nyan cat. It used to be quite the cred to report how long you could last looking at the "longest videos". http://www.youtube.com/watch?v=MKzqP4-0Z6M

The story of this man's video postings and the community that built and comforted each other online after he passed away. Quite the character. see also: http://en.wikipedia.org/wiki/Edarem

I'm sure that the young lady who wrote this as a part of her Facebook profile didn't expect it to be immortalized by a professional voice actor and an animator.