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"Confidently donning a pair of sneakers with green laces, a white striped shirt, professor glasses and a beige jacket, on April 21 2012 Jonathan Lethem delivered the tenth State of Cinema address at the 55th San Francisco Film Festival, a honor he shared with the likes of Tilda Swinton (2006) and WIRED magazine Senior Maverick Editor Kevin Kelly (2008).

The Portland Mercury and historic Hollywood Theatre have come together to bring you HECKLEVISION, an all-new series that will permanently change how you think about movie-going. Here's how it works, in three easy steps: 1) We (Merc & HWT) pick a hilariously horrible movie (but one we secretly love). 2) Through the magic of MuVChat technology, you text your heckles, jokes, and commentary from your seat and they appear onscreen below the film 3) We all drink beer and laugh a lot.Sound awesome?  Then charge up those cellphones, limber up your thumbs, and get ready to launch your best text lobs at our screen!

How many boundaries is this guy breaking? I wonder if that poncho is considered unauthorized use of copyrighted property from any other film, song, or composition from Star Wars. Perhaps it is included in the Star Wars universe fan fiction production kit containing action figures and audio clips. 

Meghan, did you get to see this film?

If you've not enjoyed an episode or several of Mystery Science Theatre 3000 (or MST3K), this article provides and excellent overview. Hodgson teaches a master class on riffing, focusing on the art of storytelling and relating it both to the story being told (film) and the audience experience. Interesting points are also lightly touched on regarding the implications of something like movie riffing in the age of social media.  Also, if you've not done so previously, I recommend RiffTrax, the downloadable mp3 tracks meant to be played along with popular, contemporary movies, as opposed to the B-list flicks riffed on in MST3K. (These tracks are not paired with the movies themselves due to, of course, copyright issues.)

" Noetic Media where stories cross media boundaries"