Some observers have felt dissatisfied with the media coverage. “Are we in a hype cycle? Absolutely. But is that entirely surprising? No,” said Paris Martineau, a tech reporter at The Information. The structural headwinds buffeting journalism—the collapse of advertising revenue, shrinking editorial budgets, smaller newsrooms, demand for SEO traffic—help explain the “breathless” coverage—and a broader sense of chasing content for web traffic. “The more you look at it, especially from a bird’s eye view, the more it [high levels of low-quality coverage] is a symptom of the state of the modern publishing and news system that we currently live in,” Martineau said, referring to the sense newsrooms need to be covering every angle, including sensationalist ones, to gain audience attention. In a perfect world all reporters would have the time and resources to write ethically-framed, non-science fiction-like stories on AI. But they do not. “It is systemic,” she added.