Mobile Apps Showing More Promise Than Mobile Sites - 0 views
blog.velti.com/more-promise-than-mobile-sites
emarketer velti apps revenue advertising mobile web mobile applications
shared by Vassili BASSAT on 06 Jul 12
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March of 2012, users’ time spent on mobile apps has increased 135%
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whereas time spent on the mobile Web has increased by only 44%
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app retention has increased 19%
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app retention has increased 19% over the last year.
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meaning as a whole, users may be spending smaller amounts of time but on much more mobile apps
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users who download apps have enough interest in the app to download it intentionally, whereas mobile sites visitors are more likely to be visiting mobile sites just casually
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tells us that in-app advertising is seeing a lot more revenue coming through (as opposed to a year ago)
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Consumers’ time spent on mobile apps has more than doubled in a 12 month time frame
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Time spent on the mobile Web has remained relatively steady
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Users are now spending four times more minutes on apps than on the mobile Web
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Forty-two percent of users’ time spent on mobile apps is divided amongst all other apps not in the top 50
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source : Emarketer via Velti Date : juillet 2012 => les pub in-app actuellement le meilleur moyen de monétiser sur mobile