Le lancement qui a connecté automatiquement les utilisateurs de Gmail à Buzz, et la révélation de leurs principaux contacts était tout simplement inadmissible. “Seriously wrong” dit Dave Winer .
The relationship between brands and consumers has irreversibly changed. What is needed now is a new marketing paradigm that calls for clients to actually STOP 'marketing' and be more engaged in the consumer conversation and act on behalf of the consumer in a way that creates brand advocates.