Group items tagged marketing - Máster en Turismo

Marketing Lateral - 1 views

www.estoesmarketing.com/...Marketing%20Lateral.pdf

turismo marketing marketing de destinos

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Unitat Tecno-Didàctica on 09 Nov 11

El Marketing Lateral representa una nueva forma de hacer marketing, cambiando los procesos del marketing tradicionales por desarrollos creativos diferentes, centrados en productos y conceptos empresariales absolutamente rompedores.

<div class="cArrow"> </div><div class="cContentInner">El Marketing Lateral representa una nueva forma de hacer marketing, cambiando los procesos del marketing tradicionales por desarrollos creativos diferentes, centrados en productos y conceptos empresariales absolutamente rompedores.</div>

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Marketing de Guerrilla - 0 views

www.estoesmarketing.com/...Marketing%20de%20Guerrilla.pdf

turismo marketing marketing de destinos

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Unitat Tecno-Didàctica on 09 Nov 11

También conocido como Marketing radical, Extreme Marketing o Feet-on-the-street, es la consecución de los objetivos de marketing planteados a través de métodos poco convencionales que se basen en los hábitos y costumbres del público objetivo para sorprenderlos en sus actividades cotidianas.

<div class="cArrow"> </div><div class="cContentInner">También conocido como Marketing radical, Extreme Marketing o Feet-on-the-street, es la consecución de los objetivos de marketing planteados a través de métodos poco convencionales que se basen en los hábitos y costumbres del público objetivo para sorprenderlos en sus actividades cotidianas.</div>

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Philip Kotler on innovation and lateral marketing - 0 views

bvo.com/...novation-and-lateral-marketing

turismo innovación marketing Philip Kotler marketing de destinos

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Unitat Tecno-Didàctica on 09 Nov 11

Learn the process of how to promote new ideas within your organization. Incremental innvovation is not enough - what is it and how to move beyond. Lateral marketing vs. Vertical marketing Is it enough to just have a marketing department? How to get all of your employees thinking innovatively! What lessons can be learned from Whirlpool, Shell and Samsung with regards to promoting innovation? You innovate or you stagnate - how to make sure that you move ahead!

<div class="cArrow"> </div><div class="cContentInner">Learn the process of how to promote new ideas within your organization. Incremental innvovation is not enough - what is it and how to move beyond. Lateral marketing vs. Vertical marketing Is it enough to just have a marketing department? How to get all of your employees thinking innovatively! What lessons can be learned from Whirlpool, Shell and Samsung with regards to promoting innovation? You innovate or you stagnate - how to make sure that you move ahead!</div>

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Marketing de Guerrilla - Street Marketing - 0 views

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turismo marketing Josep Lluís de Gabriel marketing de destinos

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Unitat Tecno-Didàctica on 09 Nov 11

Firma de libros el día de Sant Jordi. Dar visibilidad a Josep Lluís de Gabriel, autor de Internet Marketing 2.0.

<div class="cArrow"> </div><div class="cContentInner">Firma de libros el día de Sant Jordi. Dar visibilidad a Josep Lluís de Gabriel, autor de Internet Marketing 2.0.</div>

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Buzz Marketing - 0 views

www.estoesmarketing.com/...Buzz%20Marketing.pdf

turismo buzz marketing marketing de destinos

shared by Unitat Tecno-Didàctica on 07 Nov 11 - No Cached

Unitat Tecno-Didàctica on 07 Nov 11

Marketing de la "word of mouth": técnica basada en la extensión del rumor y el intercambio de información de persona a persona.

<div class="cArrow"> </div><div class="cContentInner">Marketing de la "word of mouth": técnica basada en la extensión del rumor y el intercambio de información de persona a persona. </div>

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The Innovation Factory - Lateral Marketing - 0 views

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turismo marketing innovación marketing de destinos

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Unitat Tecno-Didàctica on 09 Nov 11

In this podcast, we will teach you how to create innovating offerings on existing products using a method called lateral marketing.

<div class="cArrow"> </div><div class="cContentInner">In this podcast, we will teach you how to create innovating offerings on existing products using a method called lateral marketing.</div>

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51 ideas de publicidad y de marketing que SI atraen a la gente! - 0 views

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marketing marketing de destinos

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Unitat Tecno-Didàctica on 09 Nov 11

Ejemplos de marketing lateral y de guerrilla.

<div class="cArrow"> </div><div class="cContentInner">Ejemplos de marketing lateral y de guerrilla. </div>

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Cambios dramáticos en la realidad del marketing - 0 views

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marketing marketing de destinos

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Unitat Tecno-Didàctica on 09 Nov 11

Compañías, marketeros y agencias de publicidad están viviendo cambios dramáticos en la realidad de su marketing. Y lo tienen cada vez más dificil para conectar con el consumidor.

<div class="cArrow"> </div><div class="cContentInner">Compañías, marketeros y agencias de publicidad están viviendo cambios dramáticos en la realidad de su marketing. Y lo tienen cada vez más dificil para conectar con el consumidor. </div>

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SAP Lateral Marketing - 0 views

www.saplateral.com/SAPMarketingServices.html

turismo marketing marketing de destinos

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Unitat Tecno-Didàctica on 09 Nov 11

Marketing process.

<div class="cArrow"> </div><div class="cContentInner">Marketing process.</div>

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Tourism Buzz - 0 views

www.tourismbuzz.com

turismo buzz marketing Internet marketing de destinos

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Unitat Tecno-Didàctica on 07 Nov 11

Tourism Buzz is the blog discussing online marketing and web development, specific to the tourism and travel industry. It is a project of web designer and developer, Birchwood Ridge Group.

<div class="cArrow"> </div><div class="cContentInner">Tourism Buzz is the blog discussing online marketing and web development, specific to the tourism and travel industry. It is a project of web designer and developer, Birchwood Ridge Group.</div>

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PUBLICIDAD INTELIGENTE E INGENIOSA - 0 views

www.youtube.com/watch

marketing marketing de destinos

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Unitat Tecno-Didàctica on 09 Nov 11

Ejemplos de marketing lateral.

<div class="cArrow"> </div><div class="cContentInner">Ejemplos de marketing lateral. </div>

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Ikea Guerilla Manhattan - 0 views

www.youtube.com/watch

marketing marketing de destinos

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Unitat Tecno-Didàctica on 09 Nov 11

Ejemplos de marketing de guerrilla.

<div class="cArrow"> </div><div class="cContentInner">Ejemplos de marketing de guerrilla. </div>

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The Long Tail - 0 views

www.longtail.com

turismo marketing The Long Tail marketing de destinos

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Unitat Tecno-Didàctica on 09 Nov 11

The theory of the Long Tail is that our culture and economy is increasingly shifting away from a focus on a relatively small number of "hits" (mainstream products and markets) at the head of the demand curve and toward a huge number of niches in the tail.

<div class="cArrow"> </div><div class="cContentInner">The theory of the Long Tail is that our culture and economy is increasingly shifting away from a focus on a relatively small number of "hits" (mainstream products and markets) at the head of the demand curve and toward a huge number of niches in the tail. </div>

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Marketing para turismo - 0 views

books.google.es/books

turismo marketing bibliografia marketing de destinos

shared by Unitat Tecno-Didàctica on 26 Oct 11 - No Cached

Unitat Tecno-Didàctica on 26 Oct 11

Bibliografia propuesta. Autors: Philip Kotler, John Bowen, James C. Makens

<div class="cArrow"> </div><div class="cContentInner">Bibliografia propuesta. Autors: Philip Kotler, John Bowen, James C. Makens</div>

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Marketing de destinos turísticos - 0 views

books.google.es/books

turismo análisis estrategia gestión marketing marketing de destinos

shared by Unitat Tecno-Didàctica on 02 Nov 11 - No Cached

Marketing insights from A to Z: 80 - 0 views

books.google.es/books

turismo marketing marketing de destinos bibliografia

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Unitat Tecno-Didàctica on 09 Nov 11

Bibliografia propuesta. Autor: Philip Kotler. 80 Concepts Every Manager Needs To Know.

<div class="cArrow"> </div><div class="cContentInner">Bibliografia propuesta. Autor: Philip Kotler. 80 Concepts Every Manager Needs To Know. </div>

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Lateral Marketing : New Techniques for Finding Breakthrough Ideas - 0 views

www.sociedadestudios.com/...marklateral.pdf

turismo marketing marketing de destinos bibliografia

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Unitat Tecno-Didàctica on 09 Nov 11

Bibliografia propuesta. Autores: Philip Kotler y Fernando Trias de Bes. Resumen del libro.

<div class="cArrow"> </div><div class="cContentInner">Bibliografia propuesta. Autores: Philip Kotler y Fernando Trias de Bes. Resumen del libro.</div>

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LONG TAIL TOURISM: NEW GEOGRAPHIES FOR MARKETING NICHE TOURISM PRODUCTS - 0 views

www.geog.nau.edu/...Long-Tail-Tourism-Lew.pdf

turismo marketing The Long Tail marketing de destinos

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Unitat Tecno-Didàctica on 10 Nov 11

The Long Tail concept refers to the Internet-based economy that has enabled company success through a focus on highly specialized services and products that are not in high volume demand, but maybe in high-value demand. The concept of the post-tourist, for example, is a Long Tail phenomenon.

<div class="cArrow"> </div><div class="cContentInner">The Long Tail concept refers to the Internet-based economy that has enabled company success through a focus on highly specialized services and products that are not in high volume demand, but maybe in high-value demand. The concept of the post-tourist, for example, is a Long Tail phenomenon.</div>

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Qué es el Marketing de Guerrilla? - 0 views

www.therror.com/...e_es_el_marketing_de_guerrilla

turismo marketing marketing de destinos

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Lateral marketing: new techniques - 0 views

books.google.com/books

turismo marketing Philip Kotler Fernando Trías de Bes marketing de destinos bibliografia

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Unitat Tecno-Didàctica on 09 Nov 11

Bibliografia propuesta. Autores: Philip Kotler, Fernando Trías de Bes.

<div class="cArrow"> </div><div class="cContentInner">Bibliografia propuesta. Autores: Philip Kotler, Fernando Trías de Bes.</div>

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Group items tagged

Marketing Lateral - 1 views

Marketing de Guerrilla - 0 views

Philip Kotler on innovation and lateral marketing - 0 views

Marketing de Guerrilla - Street Marketing - 0 views

Buzz Marketing - 0 views

The Innovation Factory - Lateral Marketing - 0 views

51 ideas de publicidad y de marketing que SI atraen a la gente! - 0 views

Cambios dramáticos en la realidad del marketing - 0 views

SAP Lateral Marketing - 0 views

Tourism Buzz - 0 views

PUBLICIDAD INTELIGENTE E INGENIOSA - 0 views

Ikea Guerilla Manhattan - 0 views

The Long Tail - 0 views

Marketing para turismo - 0 views

Marketing de destinos turísticos - 0 views

Marketing insights from A to Z: 80 - 0 views

Lateral Marketing : New Techniques for Finding Breakthrough Ideas - 0 views

LONG TAIL TOURISM: NEW GEOGRAPHIES FOR MARKETING NICHE TOURISM PRODUCTS - 0 views

Qué es el Marketing de Guerrilla? - 0 views

Lateral marketing: new techniques - 0 views

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