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Unitat Tecno-Didàctica

LONG TAIL TOURISM: NEW GEOGRAPHIES FOR MARKETING NICHE TOURISM PRODUCTS - 0 views

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    The Long Tail concept refers to the Internet-based economy that has enabled company success through a focus on highly specialized services and products that are not in high volume demand, but maybe in high-value demand. The concept of the post-tourist, for example, is a Long Tail phenomenon.
Unitat Tecno-Didàctica

The Long Tail - 0 views

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    The theory of the Long Tail is that our culture and economy is increasingly shifting away from a focus on a relatively small number of "hits" (mainstream products and markets) at the head of the demand curve and toward a huge number of niches in the tail.
Unitat Tecno-Didàctica

Long Tail and Tourism - 0 views

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    "Long Tail Tourism: Implications of the distributed business model for the tourism and travel industry"
Unitat Tecno-Didàctica

Long Tail i turisme - 0 views

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    Les aplicacions del model al turisme són evidents i, les seves aplicacions, necessàries per l'evolució de l'activitat turística. Si el turisme és una activitat canviant, tal i com ho és el mercat de la demanda, ens hem d'adaptar a les noves tendències. Els nous sistemes de difusió, les noves tendències de la demanda, tot el que queda reflectit al model de Chris Anderson.
Unitat Tecno-Didàctica

The Long Tail of Tourism - 0 views

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    Bibliografia propuesta. Autores: Alexis Papathanassis.
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