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Gamemakers state "video games can be healthy food for the brain."Baycrest and MaRS launched a company, Cogniciti, that aims to develop brain fitness products based on scientific principles introduced by the Rotman team.

There is opportunity to grow a significant neurotechnology industry in Ontario. MaRS Discovery District aims to help move promising discoveries out of the lab and into the marketplace.

Digital brain fitness products are being designed to sharpen memory. "Baycrest and MaRS launched a company, Cogniciti, that aims to develop brain fitness products based on scientific principles introduced by the Rotman team.

Cogniciti is a for profit company in the business of creating and marketing products designed to help adults extend their cognitive abilities longer in the lifespan. Cogiciti was launched by Baycrest and MaRS.