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What can we do that really nobody else can?

It's the query that sparked the DSi's dual/touchscreen action, the Balance Board's super-accurate weight and mass measurements, and the Wii's revolutionary motion-sensing gameplay

Nintendo has sold 4.02 million Wiis this year, compared with Micosoft's (MSFT) 2.39 million Xbox 360s and 1.94 million Sony (SNE) PlayStation 3s, according to market trackers NPD Group

Miyamoto says their mimicry shows that Nintendo was right to gamble with the Wii. But he worries that a sameness will turn off gamers. "I don't necessarily think all the companies should move in the same direction," he says. "I would like to see each individual company take advantage of its own uniqueness and specialties."

For Miyamoto, that means coming up with a sequel to the Wii. Or does it? Updates such as the Wii MotionPlus accessory and Wii Fit Plus are proof that "there are still a lot of different opportunities and possibilities that haven't been exhausted yet on that console," he says. And it's clear he works by his own schedule. Miyamoto is notorious for scrapping or rebooting projects he thinks aren't up to snuff. Even the new Mario Bros. game ran late, nearly missing the upcoming holiday season because, as Miyamoto admits, "I got deeply involved rearranging elements and polishing it." Although Nintendo investors may want a blockbuster, you can bet the company won't be introducing any new products until Miyamoto says so.