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Assunta Krehl

Privacy by Design: The Gold Standard - Canada Newswire - January 19, 2010 - 0 views

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    Privacy by Design: The Gold Standard is being held at the Toronto Board of Trade on International Data Privacy Day, January 28. Jointly sponsored with the Toronto Board of Trade, this is the Commissioner's second annual Privacy by Design (PbD) event marking the special day. Some of the exhibits will offer a look at the leading-edge, privacy-related work being done by a number of start-up companies working with Toronto-based innovation centre MaRS.
Assunta Krehl

"Privacy by Design in the Age of Big Data" Report Addresses How Big Data & Privacy Can ... - 0 views

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    "Dr. Cavoukian, Information and Privacy Commissioner of Ontario, Canada and IBM Chief Scientist and Fellow Jonas Release a report on how organizations should act now to address the privacy risks associated with Big Data, and the analytics technologies used to make sense of these vast data sets, before such risks become realities." The report was shared at the Future of Energy Summit that was held at the MaRS Centre.
Assunta Krehl

Re-introduction of lawful access legislation 'serious concern,' says Ontario privacy co... - 0 views

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    Ann Cavoukian, Ontario's Information and Privacy Commissioner says "I has "serious concerns" about proposed federal "lawful access" legislation that would expand police surveillance powers and increase access to private information." Ann Cavoukian spoke at the MaRS Discovery District.
Assunta Krehl

Onus on tech firms to build responsible privacy controls: a guest blog from MaRS - IT B... - 0 views

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    Earl Miller from MaRS shares his thoughts on why young tech companies should treaty privacy as a key business issue.
Assunta Krehl

Toronto firm brings direct mail marketing online with unique privacy service - IT Busin... - 0 views

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    Bering Media is offering digital direct mail marketing with a unique privacy-protection service.The company has attracted both investors and clients in its first 18 months of operation. Bering Media has received business development assistance from MaRS Discovery District.
Assunta Krehl

reportonbusiness.com: THE COMPANY: INFONAUT INC.: Charting the right course through an ... - 0 views

  • Toronto, where a small firm is using 21st-century software to create maps with similar goals - the containment of disease - by showing infection patterns that can be understood at a glance.
  • Toronto, where a small firm is using 21st-century software to create maps with similar goals - the containment of disease - by showing infection patterns that can be understood at a glance.
  • INFONAUT INC
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  • Infonaut Inc. chief executive officer Niall Wallace and his partner, chief operating officer Matt McPherson, both former IT consultants for the Ontario government, created the company after helping to craft some of the recommendations that resulted from the SARS outbreak of 2003. They understood the value of visually represented, real-time infection data, and left government to set up Infonaut to develop that technology.
  • Infonaut has created three software products that turn infection information into maps. All are being tested in pilot projects and will soon be marketed commercially.
  • One, called Infection Watch Live, is now taking data gathered at 14 hospital emergency rooms in eastern Ontario and using it to create publicly accessible maps that show exactly where in the region cases of influenza and gastrointestinal diseases are active.
  • This complex mapping can help monitor and stop the spread of C. difficile and other superbugs.
  • The third product, called Regional Watch Live, generates maps and reports for regional health professionals by merging lab test results with a range of other information.
  • There's nothing wrong with Infonaut using the H1N1 flu outbreak to gain exposure, as long as the company is careful in the tone it takes, said John Lute, president of Toronto communications firm Lute and Co.
  • On the other hand, it will clearly create an opportunity if Infonaut can increase its profile, "which helps it to get its story out, which helps it to get investors, which helps it to grow.
  • Infonaut should ensure that its message is understated and that the company is not an "ambulance chaser," Mr. Lute said
  • But the company does need to give straightforward information about how its products might help mitigate an outbreak in the future, and not exaggerate its promises, she said. In particular, it needs to be upfront about the state of its pilot tests and include details of when full versions of its products will be available. It also must explain how much funding they will need to get there, Ms. Wilcox said.
  • With Infonaut, there seems to be no question that there is a public gain, he said. "If it is just an opportunistic attempt to cash in on the misfortune of others, that tends to play badly. Where a company has something that can be tied to the public interest, such as in this case ... it is very low-risk."
  • He suggests that Infonaut make good use of its pilot test partners, such as the counties in eastern Ontario that are testing the Infection Watch Live system.
  • the company should forestall any concerns over privacy issues by spelling out how it ensures data on individuals are kept confidential.
  • There's nothing wrong with using the current concerns over H1N1 flu to gain exposure, as long as Infonaut is careful about taking a calm and respectful tone to its marketing and publicity.
  • Make sure to present straightforward information about how the company's products might help mitigate an outbreak in the future, but do not exaggerate promises. Be upfront about the state of pilot tests, the timelines to get the software to market, and how much funding will be needed to go to full commercialization. Use respected third-party partners to endorse the products, a move that will give the company more credibility. If there are privacy concerns, spell them out and detail how they are being addressed.
  • The problem Build a market for a unique infection mapping system without appearing to exploit the flu outbreak The plan: Use a subtle approach and be upfront with the state of development of the software products The payoff: Higher awareness among potential customers and an expanded market
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    Using 21st-century Infonaut is using software to create maps - the containment of disease - by showing infection patterns that can be understood at a glance.
Assunta Krehl

Federal Commission's support for pay-as-you-drive to renew aging infrastructure poses..... - 0 views

  • U.S. commission report released today underscores the need for a nationwide pay-as-you-drive system - a system akin to one refined and tested worldwide by upstart tech firm Skymeter Corp.
  • Skymeter as its technical solution partner of choice for 'Smart Transportation Pricing' technology in the city of Seoul under the Connected Urban Development program.
  • "The Commission has hit the bull's eye with its recommendations", says Skymeter CEO Kamal Hassan. "Recognizing and recommending sensible policy using reliable and cost-effective technology addresses the three evils plaguing surface transportation: under-funding, CO(2) emissions, and traffic jams." Hassan says that by opting for a sensibly-designed GPS-driven user fee system America's total CO(2) emissions will be reduced by 5% or 350 million metric tonnes, the same reduction as if one out of every four cars on the road were replaced by electric cars. It will also make the average commute around 10% faster. "Those are pretty good side effects for a system that returns the nation's road financing system to health" says Hassan.
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  • Skymeter solution solves severe GPS signal problems among numerous intersecting and parallel side-roads and offers a high degree of billing accuracy, critical to system acceptance. Skymeter is currently being tested in San Francisco against what are considered to be the best GPS receivers in North America. The results of these tests to date mirror successful European and Asian trials of Skymeter's system.
  • Skymeter Corporation is a Toronto, Canada-based data services operator that enables location-based payments using financial-grade GPS telematics. Its billing-delivery services include Vehicle Miles Traveled (VMT) metering for road use, parking and PAYD insurance. These services incorporate methodologies for both privacy and anonymity to ensure motorists enjoy complete privacy while traveling and absolute confidentiality of their trips. Skymeter is equivalent to an anonymous, in-car cell-phone that automatically pays for all transport services based on actual usage. Skymeter enables every form of road-use charging from small city areas such as London and Stockholm's cordon charges up to metering every vehicle in a state, province or country in order to replace fuel taxes.
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    U.S. commission report released states that there is a need\nfor a nationwide pay-as-you-drive system - a system that is similar to Skymeter Corp which is an upstart tech firm and a MaRS Tenant. Skymeter technicial solution solves the severe GPS signal problems as is currently being tested in North America. Feb 26, 2009
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    U.S. commission report released states that there is a need for a nationwide pay-as-you-drive system - a system that is similar to Skymeter Corp which is an upstart tech firm and a MaRS Tenant. Skymeter technicial solution solves the severe GPS signal problems as is currently being tested in North America.
Assunta Krehl

Publically private - Yonge Street Media - March 17, 2010 - 0 views

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    Karl Martin turned a pure research project into a commercial venture set to change how we interact with the emerging "surveillance society" by improving personal privacy. U of T's Innovations and Partnerships Office and the MaRS Centre came on board to help these researchers patent their work and attain funding opportunities.
Cathy Bogaart

Skymeter: the future of road tolls in Toronto? - 0 views

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    Have you read or heard about Andrew Coyne's paper, "Stuck in Traffic?" It talks about how Torontonians are spending more time commuting to work. Eye Weekly points out that we've got the technology to solve that problem right here at MaRS. It's our tenant and client, Skymeter. Skymeter, a company founded by local businessman Bern Grush, has designed a device that sits inside vehicles and tracks the location and distance of travel using GPS technology, adjusting for price changes in real time. To address privacy concerns, the Skymeter sends only the price information to authorities-data about where and when you've travelled stays inside your car, and you can erase it as often as you like. The technology has already been tested for road pricing in Asia and proved effective. So why aren't we using it in Toronto, Eye Weekly asks?
Assunta Krehl

Facebook privacy rules will 'alienate' users, expert tells Mesh - Media News - May 19, ... - 0 views

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    Mesh 2010 took place at the MaRS Centre.
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