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Five cleantech companies receive support at the Cleantech Forum in Boston from Canadian incubation and innovation center MaRS.

Alternative Fuels was just one of a lineup of early-stage startups being supported by MaRS, a nonprofit innovation center in Toronto’s downtown Discovery District that connects entrepreneurs with business skills, networks and capital to stimulate innovation and grow Canadian companies.

This week’s forum marked the organization’s first foray into the cleantech sector, said MaRS Venture Group Associate Kevin Downing. Downing said he wanted to connect cleantech-related companies in the MaRS portfolio that were “investment ready” with the forum’s audience. “I don’t have a motive to push any one client over any other because they’re not paying me,” Downing said. Of the 1,300 MaRS portfolio companies, he said the cleantech sector has been its fastest growing segment and an expanding sector in country as well (see Canadian cleantech looks to the future and IPO drought? Cleantech companies flood Canadian markets). Since 2006, cleantech and environmental technology companies have made up 9 percent of MaRS' portfolio. MaRS currently has 350 active clients. The center isn’t government funded, but does receive some government support, he said. It has been funded through donations from the public and private sector. MaRS has the ability to provide some funding, around $40,000, to startups on a competitive basis. Other companies showcased at the forum through MaRS included NIMtech, Real Tech, Vicicog and Skymeter.

Canada has always had to fight hard to attract talent and investment

MaRS Vital to Toronto's life sciences vision is MaRS (derived from Medical and Related Sciences) a non-profit organisation and business centre located in the heart of the city. Its core function is as a biotech incubator and business park, known as MaRS Discovery District. The venture was first established in 2000 to help foster and accelerate the growth of successful Canadian businesses and, after some uncertain times, it is now gathering momentum. A separate technology transfer office, MaRS Innovation, has also been established that, it is hoped, can be a world beater in its own right (see Turning good ideas into world beaters below). The location of the MaRS building in central Toronto is important, as it is just a stone's throw away from an existing cluster of universities and academic hospitals. MaRS has many links with other research-based organisations, including collaborations with three local universities, 10 academic teaching hospitals and the Ontario Institute for Cancer Research. MaRS occupies the Old Toronto general hospital, where insulin was first discovered by Best and Banting in 1921 and then developed for use in human trials. The 21st Century organisation can build on this heritage in patient-focused discovery and development. Formerly the head of venture capital firm Primaxis, Ilse Treurnicht is chief executive of MaRS Discovery District. She acknowledges the crisis in venture capital funding, and says Canada's sector has always had less access funds through this route than other countries. This is one of the drivers behind the search for a new approach. Treurnicht says the old models of building biotech and life sciences businesses have to be discarded, as they have failed to build companies with critical mass. She says MaRS' new 'Convergence Innovation' strategy of bringing science, capital and business together will pay off.

"We call our strategy 'Convergence Innovation' and what we are trying to do is move away from the old linear model of academics struggling in their spare time to build companies or entrepreneurs doing this in a very incremental way."It takes time and it has many risk points along the way. So using this Convergence centre model to create a much more dynamic organisation which can help accelerate good ideas towards the commercialisation." But she says Canada's geography and demographics are always going to be a challenge. "This is a very large country with a small population. If you think in terms of clusters and hub regions, Canada's business hubs are separated geographically, and there is not much in between in terms of people."That means we can't try to be a little United States, because we just won't show up on the radar. We have to take a different approach. We have to think about collaboration as our potential competitive advantage - that means using networks and associations to solve problems and build businesses."So as new opportunities emerge, we can take them to market faster and hopefully with a higher success rate." The centre currently accommodates numerous start up companies, as well as those providing legal and financial services to them. AstraZeneca and GlaxoSmithKline also have offices on site. In all, MaRS provides mentoring for over 200 different companies across Ontario, and runs courses on entrepreneurship and preparing products for market.