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What is a sales funnel you ask? A sales funnel acts as a sieve to direct qualified purchasers through the sales process, while filtering out less-qualified visitors along the way. At the top of a sales funnel is a mixture of qualified and unqualified prospective customers. Less-qualified purchasers drop away at each step of the sales process. The bottom of funnel, the smallest part of the funnel which contains the most qualified prospects and sales. The figure to the right is an example of a modern sales funnel that incorporates using content and social media to "fill the funnel." have outlined five imperatives that you should follow to create a successful sales funnel.