Bono's Social Media brand and the citizen paparazzi - 0 views
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Julian Lass on 06 May 09Bono, who is usually meticulous in how he manages his personal brand, strategically shrouding it with selflessness, passion, vision, mystery, and a bigger-than-life conviction for positive global change, potentially underestimated or simply didn't understand how Social Media has re-architected the rapid distribution of information and content.