How social networking is changing journalism | Media | guardian.co.uk - 0 views
-
paul lowe on 18 Sep 09How social networking is changing journalism A conference in Oxford explores the interaction between the internet and the news industry * Comments (1) * Buzz up! * Digg it The morning of the Oxford Social Media Convention focused on the impact of social media. Especially interesting were the statements on the panel 'Breaking news: the changing relationships between blogs and mainstream media'. Richard Sambrook, the director of the BBC Global News Division, said that the impact of social media was overestimated in the short term and underestimated in long term. Mainstream media are adopting social media especially with blogging and twitter, he admited, but nobody discusses the effects on the long term.