What is the association to omelets? We have "pie in the sky" to refer to someone's dream vision of a goal or object-as in something without restrictions.

Great! I didn't see the association with the color of her dress and the flowers on her head! What a fantastic way to break through stereotypes, by using them, to promote a collective identity.

Yes. My reading of the image was different because I didn't know the codes within the image for Finnish people. The image hailed certain aspects of my culture and identity and naturally I went to that reading first before trying to negotiate the meaning of the dress and the woman's ethnicity.

Hey Lindsay,

Yes. There was a lot that I thought that I could assume without the knowledge of the culture and it definitely contrasts with our milk campaigns in the US. However, we still have an association with femininity and milk. Right or wrong. Good or bad. We have an association with milk and nurturing? Is this bad? Are they trying to associate their product with the natural aspects of being human? Does the traditional dress lend credibility?

Michael

Kids are definitely funny! In the State College, PA area, we have a local commercial that is sponsored by a dairy council about the virtues of chocolate milk. Chocolate milk for your kids as a snack, to drink as a recovery beverage after working out or sports, for good bones and teeth.