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Digital marketing is the same as online or internet marketing. The concept was borne because of the challenges involve in selling product or services online. Unlike offline marketing which involves physical techniques that requires little or no technical know-how, internet marketing requires specialized technical skills, because its medium of operation is after all digitalized.

Content Marketing is a term that is frequently used by digital marketers. Every person involved with digital marketing in some way or the other often talks about content marketing. - See more at: http://sixpl.com/blog/why-is-content-the-most-important-element-of-digital-marketing/#sthash.xujCl9xO.dpuf