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Digital marketing is the same as online or internet marketing. The concept was borne because of the challenges involve in selling product or services online. Unlike offline marketing which involves physical techniques that requires little or no technical know-how, internet marketing requires specialized technical skills, because its medium of operation is after all digitalized.

Content Marketing is a term that is frequently used by digital marketers. Every person involved with digital marketing in some way or the other often talks about content marketing. - See more at: http://sixpl.com/blog/why-is-content-the-most-important-element-of-digital-marketing/#sthash.xujCl9xO.dpuf

Businesses strive to achieve specific goals for which they develop marketing strategies. Content is a useful medium to achieve these objectives. Content marketing is a cost effective medium to achieve these objectives. It not just helps save costs but also deliver higher Return on Investments. - See more at: http://sixpl.com/blog/a-comprehensive-guide-to-develop-the-best-content-marketing-strategy-for-your-firm/#sthash.72anzXHR.dpuf