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Even though we have heard time and again that acquiring a new customer is far more expensive than retaining existing one, ecommerce marketers spend most of their time and budgets in acquiring new customers. According to a report from Forrester, ecommerce marketers spend almost 80% of their interactive marketing budget on new customer acquisition channels like search and display advertising.

Generate repeat sales with these 6 strategies that can make your ecommerce store customers more loyal and massively increase your marketing ROI.

For online store merchants, developing a personalized shopping experience is more than a luxury, it is a necessity. With so much of commoditization in the ecommerce industry, all the online store are starting to look more or less the same. In such a scenario, if you personalize the shopping experience at your store, it will go a long way in creating a unique brand identify for you and make your customers more loyal to you.

You personalize the shopping experience at your store, it will go a long way in creating a unique brand identify for you and make your customers more loyal to you. http://www.sooperarticles.com/business-articles/e-business-articles/how-personalize-ecommerce-shopping-experience-1510152.html