How to campaign online: 15 dos and don'ts - 0 views
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Omer Shaikh on 24 Apr 16Scenario: This article from the guardian focuses upon the positives to online campaigning, and states that citizens should drop the criticism they impose upon online campaigning. Instead of stating the possible concerns alongside online campaigning, the article mentions Barack Obama and the success he has achieved through extensive online campaigning. The author seems to firmly believe that online campaigning should simply be accepted and embraced instead of criticized. Social and Ethical significance: With the widespread use of digital technology all over the globe, it is not a surprise that many political candidates have understood the power of the online world, and have played it to their advantage. As mentioned in the article, Barrack Obama spent a generous amount of capital on his online campaigns, and this eventually led to his success in becoming president. Above all, online campaigns can give candidates a voice which extends far beyond the reach of their rallies or campaign areas, a voice that all citizens who are involved in the voting procedure may then acknowledge and be influenced by. IT Systems: Online campaigning can be accomplished through many varying methods. However, one popular form of online campaigning involves candidates publishing advertisements/campaigns on popular media websites, such as youtube. Anyone who then watches a video on youtube will have to watch the advertisement campaign before proceeding. There are very few IT systems which are involved in accomplishing this step. First, the candidate approaches the website giant and forms an advertisement contract. Then, the candidate provides the corporation with a form of advertisement. This can be in text, image, or video format. The corporation then uploads this form of advertisement onto their servers, and the advertisement is incorporated into their ads section and in some form affiliated with their website so that users of the website may also experience the campa