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An article relating to targeted advertising through the use of installed cameras within billboards. These tiny cameras gather details about passer-by - their gender, approximate age and how long they looked at the billboard. Social and ethical significance: 1)Privacy and anonymity - although Quividi claims that the process is completely anonymous, the details of the camera's recordings must be stored in a central database which, if not protected properly, could be susceptible to hackers and other perpetrators of crime. 2) Security - the safety of the data stored in the central database will be in danger if not properly protected. The data will most likely contain details of a person's identity. 3) Surveillance - the cameras must be connected to a network in order to to function to its full capacity. Once again, these cameras could be hacked into and used for surveillance purposes, which leads back to the issue of privacy and anonymity on the street. The general public, who are one of the stakeholders, are deeply involved in this matter as it is their identity that is being scrutinized by a small camera - in most cases the public are unaware that the billboard is identifying who they are and their presumed interests. The company, Quividi, is another stakeholder in this issue as they are responsible for this new technology. The advantages of this kind of "ultra-targeted advertising" is that companies can now know for sure what kind of advertisements to place and where, without the need of analysing the kinds of people that live in the particular area of interest etc; the camera installed in the billboards have the ability to do it themselves. Also, as the billboard is digital, there is no manpower involved in constantly changing the large billboard every other week or so. The main disadvantages to this is of course the invasion of privacy for the public but also the maintenance that would be required to keep the camera clean as well as updated

Scenario: Some companies are using people's photos that they have posted on social media sights as advertisements without their consent. Social and Ethical Significance: Privacy - With multitudes of social media sights, individual's privacy is being degraded Intellectual Property - Experts have said, "The person featured in a photo may own the publicity rights, which may give the individual control over the commercial use of his or her likeness" (Ember, Abrams). This goes to mean that companies must have consent from whoever is in the picture before using it in advertising. Policies - Companies like Crocs must have rules in place before exposing people who may not want to be featured in ads. Digital Citizenship - While companies do need to ask for permission to use others photos, people need to understand that by using social media sites, they are putting themselves out there. If they don't realize their privacy is at risk to being disregarded, they shouldn't be using the technology. Possible Solutions are to continue educating people on what can happen online and to create standard policies regarding the need for consent that all companies should follow. IT Systems: Networks Firewalls Servers Web Softwares Stakeholders: People are getting advertised without consent - Their privacy and rights to their pictures are being violated Companies who are using pictures of social media - Who may be blamed for loss of privacy, and gain bad publicity Social Media Sites - Who is the communication between companies trying to find pictures and the people who post pictures Applications to Specified Scenario: People's rights - In the world of technology, we are becoming less and less secure that we have rights to privacy. Everything we do on the Internet is tracked and we don't know who sees it. This article pinpointed how people can be found and unwillingly advertised. As technology continues to grow, more policies and regulations wil

A British Telcom, TalkTalk, was hacked and demanded for ransom. 2 stakeholders: The company TalkTalk and subscribers to the company. The company was hacked for ransom and the data that was hacked were the personal information of the customers of TalkTalk. Issue #1: The hackers have gained very sensitive information such as credit card numbers and dates of birth. Negative: The hackers can use other people's money using the credit card information they received. They can also use the hacked information to do identity theft. Positive: There is no positive side to this. Issue #2: Some users and security experts criticized the company for going public about the hacking before knowing all the details. Positive: The company can use the criticism to help improve their company. Negative: The criticism can also reduce customers and statistics of their shares ratings.

Hi, Your post provides good insight to a negative side of the effects technology has on businesses. Both company owners, and customers must be aware of unfortunate possibilities like being hacked. I like how the two issues you addressed deals with both the technological side of things, hackers and what information can be leaked, and the business side, what the occurrence of this event means for the company itself.