The article talks about Apple going their own way when creating accessories for their devices, such as iPhone, iPad, iPod and the line of Macintosh and Macbooks. It points out how Google, Samsung, Microsoft, Dell, HTC, Sony, and pretty much all other brand that isn't Apple has agreed to operate under the same guidelines for USB and charging ports, specially when talking about cell phones, where most of them use the mini USB port. Many thought that Apple would start a shift from their popular lightning cable to USB type-C, when the latest version of the Macbook line only used a headphone jack and a USB type-C port, this same port is used for charging, video, and all other accessories one might need. However this theory was dismissed when the latest accessories from Apple such as the keyboards, mouses and trackpad, all of which charge using the lightning cable.
The two clear stakeholders here are customers, Apple and not Apple and Apple itself, but there is a third party affected here, and that is the environment. Customers are hugely affected by this decision since it would be much easier to have one same cable for everything, regardless of your device brand, this way you would be able to have devices from different places but carry only one charger around. Despite its usefulness to users there are two clear reasons as to why Apple refuses to change the cable style.
The first reason is the Apple MO, where they use a format that isn't ordinary, they are always the only ones that can supply this format. The amount of money derived from these cables is huge, especially since they are pretty much the only relevant suppliers they have absolutely no problem applying their absurd high prices on a cable that you will most likely change 2 or 3 times before the end of the year. The environment is quite affected by this, Apple, which is a major device supplier around the world, in computer, smartphone and other areas uses a totally different cable, this creates a huge different portion of devices for which you need different cables. Additionally since there is no competition it can be said that they aren't really keen on making amazing quality products, which means that they are very easy to break. It can be generalized that people with iPhones tend to have more money than others, which means that many other products usually use the lightning adapters as a priority, this makes people want to stay on Apple products, since changing would be quite costly.
The only solution for this problem is to make a global rule for all smartphones, where they are all obligated to use a certain technology for their ports. This would certainly benefit not only customers but the environment as well, however it can be said that it isn't very good business for Apple.
The two clear stakeholders here are customers, Apple and not Apple and Apple itself, but there is a third party affected here, and that is the environment. Customers are hugely affected by this decision since it would be much easier to have one same cable for everything, regardless of your device brand, this way you would be able to have devices from different places but carry only one charger around. Despite its usefulness to users there are two clear reasons as to why Apple refuses to change the cable style.
The first reason is the Apple MO, where they use a format that isn't ordinary, they are always the only ones that can supply this format. The amount of money derived from these cables is huge, especially since they are pretty much the only relevant suppliers they have absolutely no problem applying their absurd high prices on a cable that you will most likely change 2 or 3 times before the end of the year. The environment is quite affected by this, Apple, which is a major device supplier around the world, in computer, smartphone and other areas uses a totally different cable, this creates a huge different portion of devices for which you need different cables. Additionally since there is no competition it can be said that they aren't really keen on making amazing quality products, which means that they are very easy to break. It can be generalized that people with iPhones tend to have more money than others, which means that many other products usually use the lightning adapters as a priority, this makes people want to stay on Apple products, since changing would be quite costly.
The only solution for this problem is to make a global rule for all smartphones, where they are all obligated to use a certain technology for their ports. This would certainly benefit not only customers but the environment as well, however it can be said that it isn't very good business for Apple.