McDonald's Can Afford to Pay More - Bloomberg View - 8 views
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Sinmaz S on 28 Oct 14This article basically discusses how a raise in minumum wage would affect restaurants, spcially fast food restaurants such as McDonalds. As President Barack Obama propeses to raise the minumum wage to 10$ many fast food companies disaggree him saying that their customers are price sensitive and this increase in their cost would haveto reflect onto customers which would drive them away. However data says otherwise. The article indicates that the prices of fast foods are ectually inelastic and therefore an increase in price although would mean less customer it doesn't necesserily mean less revenue
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Jack L on 06 Nov 14I think this article is a very good choice as it shows the effect the elasticity can have in real life situations. I think in this situation we also have to appreciate the recognition that the company Mcdonald's has ;this could influence elasticity being inelastic. As Mcdonalds is a very popular ,globally known fast food restaurant they may find that a small increase in price will only affect their demand in a small way. So like you said it doesn't necessarily mean less revenue. Jack