Income Elasticity and what it can tell us about packaged food - 1 views
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Benndorf J on 14 Nov 14This article explains how the sizes of different packaged food categories change in relation to a variation in disposable income and answers questions like: "Do all categories benefit equally from a rise in income, or do some categories decline when incomes rise as consumers trade up to more premium products?" The article suggests how snack bars and baby food the most elastic and bread and pasta the least elastic and more facts.