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John Lemke

Writer Unboxed » The Lessons I Should Have Learned from Stephen King's On Wri... - 0 views

  • It’s easy to get caught up in the fact that we want others to love what we write. We make one tiny, harmless alteration after another, and eventually our work becomes something else entirely.
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    I too love this book.  If you struggle with the rewrite, read this post and then get King's book.
John Lemke

7 Stellar Examples of Convincing Copywriting - 0 views

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    One of the reasons writers must read is to learn from example. The same applies to the specialty of copywriting. This post list seven great examples.
John Lemke

Is This Insidious Affliction Shrinking Your Freelance Writing Income? - 0 views

  • But learning how to be a successful freelance writer is a bottomless pit. There’s always more you *could* know that *might* help your freelance writing career.
  • creeping learning addiction that eats up all their time and prevents them from moving forward.
John Lemke

Attention: You're Now a Storyteller - Get Used to It » SEO Copywriting - 0 views

  • You have to go above and beyond your keyword list to get a reaction. There has to be a general theme – or story – that runs through the entirety of your marketing. People are getting the story in pieces from different platforms so it has to be consistent.
    • John Lemke
       
      Have things changed?  What happened to the not-so-old-but-old-as-the-Internet saying "Content is King"?  All Google did was bring it back to what great authors have been saying since the beginning of stories.
  • You’re a storyteller now – whether you like it or not.
  • The “just the facts” approach to your website may cover all of the bullet points you need covered, but it’s not engaging enough to keep people around.
    • John Lemke
       
      This means finding your voice.
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  • Your role is to sell your products or services – but in order to do that you have to engage and encourage your audience. Your content can’t read like you’re in it for the sale. Your job is to be an advocate for your audience. You’re there to help. Learn how to engage on each platform you’re using for marketing, and then be present as a helpful, encouraging voice to guide your audience to the right decision.
  • Unlike the early days of SEO copywriting, you can’t keyword stuff and get great results. You can’t even rely on customers to visit your website before they make a decision about company.  They are connecting with you on Facebook, following you on Twitter or reading a landing page.
John Lemke

Use This Simple Tool to Move Forward in Your Writing Career - 0 views

  • It’s a trash can. Not a physical one, but a mental trash can. It’s for discarding advice that doesn’t feel right for you. It doesn’t seem like the right answer. Your gut tells you this advice isn’t for you. It just doesn’t resonate. If that happens, you should ignore that tip and move on. My teacher would say, “Use what feels right and discard the rest.” I think a lot of writers forget to take out their trash can when they’re learning about writing. But it really pays to keep it handy.
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    I see many folks not using this tip.  Truth be told, I am also slow to clean house.
John Lemke

Add Personality and Voice to Every Blog Post You Write - 0 views

  • write a post specifically for that ideal customer. Narrow it down as much as possible, and write as if they are sitting right across from you learning from you along the way.
  • using words that evoke images:
  • Every post you write should be a complete thought.
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  • It should be able to stand alone
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    A nice collection of tips for getting your voice into your blog post.  Arrangednicely in several bullet-ed list.
John Lemke

Why Failure IS an Option for Writers | Positive Writer - 0 views

  • Stop making failure a negative thing and start writing. Don’t be afraid to make mistakes and start creating. And if you do mess up, do your best to learn from it. Trust me, you’ll be much better off.
  • What if your first book was sold to a publisher quickly, but then each of your next 5 books were turned down? That exact scenario happened to none other than, Danielle Steel, currently the best selling author alive and the fourth bestselling author of all time.
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    Very true for writers but also applies to life in general.  "Nothing beats a failure except a try" is one of my favorite sayings.
John Lemke

The Secret to Writing Well Isn't What You'd Expect, Says Study - 0 views

  • While visualizing your story may seem like the right way to approach writing, it turns out that for full-time writers, the brain performs a bit differently. When Dr. Lotze watched writers from a competitive creative writing program perform the same tests, he found that experienced writers, while brainstorming, used parts of their brains associated with speech instead of vision.
  • Novice writers, Lotze suggests, are more likely to watch the story unfold like a movie inside their heads.
  • And perhaps more importantly, write often. If creative writing is a skill your brain learns over time, then like anything else, the more you practice, the better you’ll get.
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    The important part of the finding is that writing is a skill that one can master over time.  While I agree with Stephen King in the sense that great writers can not be created, I also agree that anyone can become a decent writer.
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