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John Lemke

Attention: You're Now a Storyteller - Get Used to It » SEO Copywriting - 0 views

www.seocopywriting.com/...youre-now-storyteller-get-used

2014 seo copywriting attention tips tricks howto writing content freelance

shared by John Lemke on 28 Jan 14 - No Cached
  • You have to go above and beyond your keyword list to get a reaction. There has to be a general theme – or story – that runs through the entirety of your marketing. People are getting the story in pieces from different platforms so it has to be consistent.
    • John Lemke
      John Lemke on 28 Jan 14
       
      Have things changed?  What happened to the not-so-old-but-old-as-the-Internet saying "Content is King"?  All Google did was bring it back to what great authors have been saying since the beginning of stories.
  • You’re a storyteller now – whether you like it or not.
  • The “just the facts” approach to your website may cover all of the bullet points you need covered, but it’s not engaging enough to keep people around.
    • John Lemke
      John Lemke on 28 Jan 14
       
      This means finding your voice.
  • ...2 more annotations...
  • Your role is to sell your products or services – but in order to do that you have to engage and encourage your audience. Your content can’t read like you’re in it for the sale. Your job is to be an advocate for your audience. You’re there to help. Learn how to engage on each platform you’re using for marketing, and then be present as a helpful, encouraging voice to guide your audience to the right decision.
  • Unlike the early days of SEO copywriting, you can’t keyword stuff and get great results. You can’t even rely on customers to visit your website before they make a decision about company.  They are connecting with you on Facebook, following you on Twitter or reading a landing page.
John Lemke

Use This Simple Tool to Move Forward in Your Writing Career - 0 views

www.makealivingwriting.com/move-forward-freelance-writing

2014 writing freelance copywriting WriteLink GTD decisions trash motivation

shared by John Lemke on 26 Jan 14 - No Cached
  • It’s a trash can. Not a physical one, but a mental trash can. It’s for discarding advice that doesn’t feel right for you. It doesn’t seem like the right answer. Your gut tells you this advice isn’t for you. It just doesn’t resonate. If that happens, you should ignore that tip and move on. My teacher would say, “Use what feels right and discard the rest.” I think a lot of writers forget to take out their trash can when they’re learning about writing. But it really pays to keep it handy.
  • John Lemke on 26 Jan 14
     
    I see many folks not using this tip.  Truth be told, I am also slow to clean house.
John Lemke

» Earn $100 a Day With Textbroker : Freedom With Writing - 0 views

www.freedomwithwriting.com/...earn-100-a-day-with-textbroker

2013 copywriting list review writing freelance gigs

shared by John Lemke on 18 Dec 13 - No Cached
  • Textbroker makes it possible to not only claim assignments from the job board but to also set your own price for private clients that contact you through the system. This is a great system that allows you to make more money from repeat clients.
  • Once you sign up you can apply for writing privileges. This is a standard writing sample based on a topic that they choose. It’s important to write this as though your salary depended on it because it does; your sample will be rated and the better the rating, the more you get paid per assignment.
  • This is where Textbroker outshines every other site: While you are looking over the assignment no one else can look at it or claim it. You have 10 minutes to make your decision. If you accept it then you can write it. You have 24 hours to write it after claiming it. If you don’t want to write it then it goes back into the assignment pool for someone else.
  • ...3 more annotations...
  • The problem is that once you have accepted an article you have 24 hours to write it. While that is not a problem in and of itself, while you have that article selected you cannot select another article. You write one, submit it and then choose another one.
  • The writing platform at Textbroker is not great. There is really no way to sugarcoat it and make it seem better than it is. It’s basic, has no automatic save and is honestly one of the worst out there.
  • Every article you write is rated. Your rating is the average of the last 5 articles that you have written. If you have consistently high ratings, ask to be moved to a higher category. Your rating can also be lowered if your reviews are consistently poor. There is room to move at Textbroker.
  • John Lemke on 18 Dec 13
     
    A good review of the textbroker writing site
John Lemke

Your Character's Flaw is His Greatest Strength - 0 views

thewritepractice.com/character-flaw

2014 WriteLink character flaw tips freelance writing

shared by John Lemke on 07 Apr 14 - No Cached
  • Robin described the “character flaw” as the belief, need, or fear that shapes a character.  It is the barrier that keeps him from moving forward.  It determines how he makes decisions, and, for better or for worse, is the essence of who he is.  Examples of character flaws are the “belief that love is conditional” and the “fear of failure.”
  • a character’s “flaw” is the source of both his greatest strength and his greatest weakness.
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